VIDEO: Video Content

Impact of COVID-19 on Marketer’s In-House Content Creation

January 21, 2021

Contributors

Picture of Jillian Gibbs

Jillian Gibbs

Host - APR

Picture of Steve Ross

Steve Ross

Panelist - Allstate

Picture of Heather Bell

Heather Bell

Panelist - Coca Cola

Picture of Sarah Traverso

Sarah Traverso

Panelist - Coca Cola

Picture of Christine Lindemann

Christine Lindemann

Panelist - Google

Picture of Meritxell Guitart

Meritxell Guitart

Panelist - Dragon's Group

COVID-19 has made a tremendous impact on marketers, and the need for efficiency is greater than ever. We are seeing more marketers supplement their in-house capabilities in order to be more agile and creative, and scale appropriately. This panel of experts discusses how COVID-19 has emphasized the need to balance in-house operations with external creative resources.

Downloadable Resources

Contributors

Picture of Jillian Gibbs

Jillian Gibbs

Host - APR

Picture of Steve Ross

Steve Ross

Panelist- Allstate

Picture of Heather Bell

Heather Bell

Panelist - Coca Cola

Picture of Sarah Traverso

Sarah Traverso

Panelist - Coca Cola

Picture of Christine Lindemann

Christine Lindemann

Panelist - Google

Picture of Meritxell Guitart

Meritxell Guitart

Panelist - Dragon's Group

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