advertising production resources
With 150+ highly trained experts around the globe, we have exactly the production expertise you need to locate efficiencies across your Media, Creative, Production, Data, and Technology – providing you with the most optimal Partners, Processes, and Tools for the work at hand.
APR's Hive of Knowledge
No Results Found
FOUNDER & CEO
Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA.
Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR’s original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape.
Jillian is a sought-after speaker on advertising transparency, diversity, and promoting opportunities for women. To book for speaking engagements, please contact Becky at Denver HQ.
CHIEF OPERATING OFFICER
Jeanne Crockett is an accomplished Senior Vice President of Operations for GSD&M, an Omnicom company and global leader in media, marketing, and communications. She brings 25+ years’ experience driving comprehensive, high-level business operations and strategy for the full-service agency, growing the world’s largest brands across Fortune 500 companies. Ms. Crockett is a trusted advisor to executive leaders and stakeholders and champions best organizational practices and sound investment strategy across the complete performance landscape. As an organizational change agent, she champions an inclusive approach that builds consensus and ignites operational excellence for transformative business opportunities.
Ms. Crockett is hailed as an innovative business operations strategist and who skillfully navigates organizational nuances and complex market challenges, with a pulse on emergent technology and multi-faceted operations. Most notably, she quarterbacked the most pivotal transactions in GSD&M’s history. Further achievements include leading marketing strategy for the world’s largest brands including, Southwest, USAF, Capital One, Hilton, and DaimlerChrysler.
Her 25+ year history as a high-performance leader who architects world-class teams demonstrates a rise to excellence throughout the Omnicom organization and a bellwether in global media and marketing operations. Prior to joining GSD&M and Omnicom, she has led strategic consulting, operations, and account management for Organic Online, Mullen (IPG), and Kolon, Bittiker, & Desmond. She launched her career with Young & Rubicam.
Jeanne Crockett earned her BFA from The College of Creative Studios with a concentration in Art Direction. She has completed the Performance and Master Growth Executive Leadership Program with The Management Research Group. Ms. Crockett notably serves as Board Chair for I.J. & Jeanne Wagner Jewish Community Center. She is a featured industry leader in Austin’s Business Journal as a spotlighted People on the Move. Jeanne calls Salt Lake City, UT home with her husband and son, where she enjoys spending time with family and friends.
CHIEF CLIENT OFFICER
Erin Wilhoite has over twenty years of domestic and international telecommunications and cable industry experience. Having held a variety of roles with British Telecom, Discovery Networks, AT&T, Comcast, and Charter Communications, she offers expertise in brand management, consumer and business-to-business product marketing, sales strategy, and strategic partnerships. Erin is a graduate of the University of Virginia.
CHIEF PRODUCTION OFFICER
Alan has a global perspective on advertising production. During more than 40 years in advertising production, Alan has produced thousands of commercials, shot on six continents, in 37 countries and 42 states. He has collaborated with major advertisers and ad agencies worldwide.
Alan is a well-respected leader in the production community, having served as a national board member and chapter president of the Association of Independent Commercial Producers. In Alan’s eleven years with APR, his responsibilities include video, print & digital team management for multiple clients and data integration into APR’s online reporting system.
CHIEF STRATEGY OFFICER
Kate comes to APR with 17 years of client-side and agency experience centered in marketing services and operations; inclusive of integrated marketing planning, content strategy, creative development, production, agency management, branded entertainment, measurement, optimization and media planning and buying. She is passionate about the intersection of content and media and embraces marketing and ad technology in pursuit of it. Her ability to bridge the old and new media worlds fluently for creative agency partners is unique. Most recently she oversaw Marketing Operations for Conagra Brands amidst a marketing transformation for the company. Kate led integrated marketing planning, content strategy and production for the 20+ brands in the Conagra portfolio supported by Marketing Activation. She believes clients should employ a myriad of partners to create, curate and license content for brands to achieve the greatest bang for a client’s buck. Her leadership at Conagra prompted Brand Innovators to name her to its “40 Under 40 Midwest” class of 2017. Kate has also led robust branded entertainment partnerships with many media partners such as NBC, ABC, Scripps, Discovery, ESPN, Disney, Nickelodeon, Meredith, Adult Swim and Vice. Prior to Conagra, she held posts at The Media Kitchen, OMD, Mindshare and TBWA/Chiat/Day managing media and branded entertainment partnerships across a variety of clients such as Victoria’s Secret, J&J, Nissan, Diageo, Kao Brands, Novartis and ONDCP.
Outside of work, Kate and her husband are trying to keep up with their daughter Hudson (6) and son Trevor (4). She loves the outdoors, traveling and anything to do with health and fitness.
VP OF FINANCE
I bring 15 years of experience in both finance and accounting, specializing in the advertising/public relations industry. I have been fortunate to work for smaller entities under parent groups such as IPG, WPP, Publicis and Edelman. Across these entities, I have managed portfolios of clients such as Qualcomm, Mazda, Microsoft, United Health, Constellation Brands, Heineken, Kellogg’s and McDonald’s.
Within a leadership role, I offer expertise in revenue management, contract management, client profitability, and compliance reporting. I have been a strategic partner to the leadership team, where they see me as part of the solution to their business challenges and objectives.
I was born and raised in Tanzania (East Africa) and I lived there for 18 years. My next journey was to Chicago, finally landing in San Diego. I speak 4 languages: Gujrati, Hindi, Swahili (African language) and English (of course). I enjoy traveling to Europe, and love Bollywood movies. My friends say that I have an “old soul,” as I enjoy watching classic Hollywood movies (Cary Grant/Humphrey Bogart movies) and TV shows (Full House, Kojak, I Dream of Jeannie).
GROUP DIRECTOR, CLIENT SOLUTIONS
Eric Jillard was raised in New Jersey and graduated from the University of Delaware. He moved to Arizona, where he earned a Master of International Management from the Thunderbird School of International Management. He has progressed through leadership roles in customer experience and marketing with a special focus on digital, at companies including Hertz Rent a Car, iCrossing, Mercedes-Benz, and Cadillac. He has been responsible for executing the marketing plan across nearly all channels, driving innovation in social media, in-sourcing analytics, heading the in-house agency, shifting to data-driven imagery, and dabbling in virtual reality.
More recently he led the automotive industry for the World Economic Forum and business development for The Nantucket Project, two organizations committed to creating a more harmonious world.
Eric and his wife Andrea live in the beautiful state of New Jersey!
GENERAL COUNSEL AND SECRETARY
Natalie has been practicing law for over 12 years, most recently at National CineMedia (NCM) as Assistant General Counsel for the last 6 1/2 years. Prior to NCM Natalie worked as in-house corporate counsel for Vail Resorts and private practices at Latham & Watkins in Washington D.C. She also spent 3 years prior to law school as a CPA and auditor for KPMG and PriceWaterhouseCoopers in Chicago.
Natalie attended the University of Notre Dame for her undergraduate degree and Northwestern University School of Law in Chicago for her law degree.
GROUP DIRECTOR, CLIENT SOLUTIONS
Jennifer Nolden has an 18 year journey of building meaningful experiences between brands and consumers through tireless collaboration, contagious energy and her relentless pursuit to solve problems, working with clients including Kohler, Wyndham Hotels & Resorts, Big Lots Stores, ConAgra, Nestle, Johnson & Johnson, Bayer Consumer Care and FCA.
An impassioned builder of ‘we, not me’ interdisciplinary teams, Jennifer served as part of the senior business leadership team at DDB for the past ten years, having direct oversight of key clients’ communications planning and content creation work streams. Prior to DDB, Jennifer held leadership positions at Energy BBDO, Leo Burnett and McCann. Moreover, she puts great stock on her client-side roles at Neutrogena early in her career which helps her understand what keeps clients up at night.
A graduate of the University of Southern California (Fight on!), in her free time Jen celebrates life through her family, especially her husband Craig and kids, Lily age 10 and Jack age 8 who keep her smiling, her Noah’s Ark of pets and sweet treats.
APAC MANAGING DIRECTOR
Jonathan hails from the Lake District in Northwest England. He is a permanent resident of Singapore and a former resident of Hong Kong. He had over 20 years of experience in Asia Pacific with agencies, DY&R, Wunderman and Ogilvy & Mather, before relocating to New York in 2012 to run the RedWorks production offering for Ogilvy in North America.
Along with a strong background in Business Operations, Administration, Marketing, Production, Teaching and Course Design, Jonathan has a proven track record in managing the production needs of clients like UBS, Amex, IBM, Google, Amazon and Las Vegas Sands, both directly or through the agency. He has designed and implemented working systems and procedures in both the US and APAC markets, training and developing employees, as well as holding training sessions for clients on how to interact with their agency.
Seeing the way forward in helping the client demystify the marketing, production and procurement landscape, Jonathan seized the chance to join the dynamic and forward thinking APR team as Managing Director of Asia Pacific, based once again in Singapore.
GROUP DIRECTOR, CLIENT SOLUTIONS
Marisa Tweed joins APR as our newest Group Director. Marisa sees herself as part coach, facilitator, mediator, therapist, advisor, and champion, which has made her successful at bringing cross-functional teams to the table to solve business challenges and establish new ways of working for over 20 years. With a strong operational foundation stemming from roles in internal audit, marketing finance, and agency operations, she managed both operating and marketing budgets, and, most recently, as Director, Agency Operations, she was responsible for agency relationships and governance of over $250MM in marketing investments. With her affinity for solving problems and process improvement, Marisa has led and collaborated with everyone from Marketing, Finance, Legal, IT, Procurement, and HR to get things done. She is an advocate for both her team and her clients, and strongly believes part of her role is making the space to do what they do well.
Beyond her computer screen, Marisa lives with her husband Carlos in Decatur, GA, where she is part sous chef, bus driver, dry cleaner, hairdresser, and teacher to her unicorn-obsessed daughter, Norah.
Russell joins APR with over 28 years of experience in advertising content production. Russell began his career as a creative, before transitioning into production operations. He has built and managed production facilities in the UK, USA, and India. Initially working within creative agencies, including TBWA\Chiat\Day and J Walter Thompson, he transitioned to working for decoupled production houses: Hogarth, then Tag, and most recently Publicis Production.
Equally at home designing onsite cross-functional teams and offshore scalable solutions for the US and global clients, his creative background and passion for operational efficiency means he’s always looking to deliver best-in-class production solutions that balance cost savings against the highest quality content. Russell has extensive experience managing teams and P&Ls across a broad range of clients in the pharma, CPG, retail, beauty, and technology verticals. He has also been a key member of Tag’s new business team, pitching, pricing, and developing solutions in new business opportunities, and implementing new business wins.
Originally from England, Russell has been a New Yorker for 19 years and currently lives in Brooklyn with his wife Erin, their daughter Spencer and two cats.
MANAGING DIRECTOR OF PRODUCTS AND SERVICES
Sarah worked in advertising production for nearly 20 years before joining APR. From her industry start as an award-winning print producer to her previous role overseeing the operational and financial management of WPP’s Hogarth and Ogilvy partnership in Atlanta and Chicago, Sarah’s job has always been to bring order out of chaos and clear the path for the team to create remarkable work – delivered on time and, whenever possible, under budget.
During her tenure with WPP, Sarah managed print, digital and video production for Ogilvy Atlanta and Chicago, and acted as the Studio Global Brand Manager and Operations Lead for clients such as InterContinental Hotels Group and The Coca-Cola Company. She has managed studio teams, established processes across the globe and partnered with client marketing leaders to conduct industry analyses and opportunity assessments. Sarah has then taken these learnings to develop production plans with the objective of bringing programs to local markets successfully.
Prior to joining WPP, Sarah headed up the studio business operations at BBDO Atlanta, establishing the model for their “Cafeteria” studio business unit and managing print production for the agency’s key accounts.
Sarah’s career has been focused on finding efficiencies, determining new ways of working, boosting profits and carving out value for internal and external clients.
VP HUMAN RESOURCES
Teresa has expertise in traditional HR positions as well as in the HR consulting arena. She has experience developing and delivering customized HR strategies and solutions for multiple companies with up to 750 worksite employees who have multi state and global locations. Teresa has a training and development, recruiting, employee relations, and benefits administration background and is an accomplished, engaging presenter and trainer. Being a resourceful, innovative business consultant, guiding enterprise coordination and HR infrastructure to meet complex requirements that drive retention and satisfaction has made for a successful career.
Having knowledge of operations across multiple industries, Teresa has a proven ability to deliver a diversity of project deliverables. Established strategic goals and objectives to align company and teams through an understanding of business plans and business operations from an owner’s perspective. Teresa supported her client base working with C levels, key contacts and employees with HR assessments, strategy, employee relations, investigations and all HR related matters.
V.P. GROUP DIRECTOR, CLIENT SOLUTIONS
Agency Management and Consulting Executive with deep experience in Advertising and Marketing. A self-starter from New York who knows how to problem solve and think strategically while optimizing and organizing teams. Lead organizational change by providing strategic leadership with data-driven insights. Create connective tissue across regions and between teams including Marketing Operations, Procurement, CMOs, Marketers, Agencies, and Content Creators.
With oversight of over $350M in advertising production spend annually, Trish manages a team of Managing Advisors and support staff on a large tech account as well as many others.
Joleen Allis has an extensive career in administration and building collaborative business relationships. With over twenty years’ experience, she thrives in an entrepreneurial environment and loves to roll up her sleeves and act quickly on execution. Various responsibilities include CEO support; calendar management; domestic and international travel; estate and facilities management. Past companies include McClain Finlon Advertising, ClougLogix, Cagney Global and a large family estate. She enjoys gardening, fly fishing, and hanging with her two dogs Indie and Miles at the mountain cabin.
Patricia is respected as a veteran Line Producer renowned for working with top-tier directors on global campaigns for the past thirty years. Her production expertise as both a producer and Assistant Director has been invaluable in helping advertisers and agencies reach their creative goals on time and within budget.
Patricia fosters a spirit of collaboration among all parties providing an objective POV and offering much appreciated advice to those fortunate enough to work with her. APR is happy to welcome her to the team!
SR. CLIENT OPERATIONS MANAGER
Danica is an experienced client service professional with over 15 years of experience in digital marketing and production.
After grinding it through school studying information technology management and digital marketing, she started her career in tech working for global companies ATI/AMD and Sony. Danica was part of the very first internet team (yes, when it was still called the internet) and quickly got things organized setting up global workflows/processes for digital work and e-commerce solutions. Her role included many aspects ranging from project management, design, copywriting, and occasionally she pretended to be a developer. She was proud to be able to take her computer apart and rebuild it, worked alongside top gamers, and was a total sponge.
After a few years, digital marketing agencies in the city started to pop up. Attracted to the creativity and excitement she jumped agency-side to one of Toronto’s top marketing agencies CapC (Marketing Agency of The Year). The team was just getting started and Danica again enjoyed assisting in setting up operations and dabbling in a variety of projects – everything from digital strategy, analytics, design, media, SEO, and a ton of inter-agency work. She helped manage the acquisition/merger of an integrated digital team and saw the digital department grow from 5 staff to over 40. During her time agency-side, she worked as a client services supervisor on award-winning clients/campaigns such as Dove and The Dove Campaign For Real Beauty (Cannes Lion Award Winner).
Fast forward a few years, she meets a really cool guy and together they decide to take a jump into the entrepreneurial world while starting a family together. Danica and her husband put their minds together and birthed one of the first Muay Thai (martial arts) and Wellness companies in the city, growing through 4 locations. Again, enjoying wearing many hats, Danica happily took up operations and designed the backend of the company everything from HR/Finance, through customer service, memberships, and marketing. Once the family business was established, Danica moved back into the marketing world and set up shop as a boutique agency servicing some of her former clients from her agency days along with a variety of lovely local entrepreneurs and start-ups.
Most recently Danica held ground as a digital client director servicing multi-national brands in the retail e-commerce and CPG space. Danica is always eager to jump in and conquer something new, can boot up photoshop or illustrator to get a deck looking fancy, and is always happy to share learnings and experience.
Outside of work, Danica is a proud Mama to 3 beautiful/energetic kids and a new furry covid-puppy (currently accepting training tips :), loves big families and the outdoors, and is an aspiring pro-climate nerd.
Based in London with over 25 years’ experience in the Industry, Luke has been fortunate to be involved with many of the greatest talents in the worldwide advertising community. The experience of producing award-winning commercials, broadcast TV, and live events continues to fuel his curiosity into new technologies and processes. This has led him to become one of the few producers in London to have produced Stereoscopic and Holographic content.
As a keen supporter of the Advertising Producers Association in the UK, he has, for many years, been part of the leadership team devising courses and teaching the Producers of the future through the APA Masterclass programme. Luke has also been invited to speak as a representative of the UK production industry (via the APA) in Japan, China, and India. As a people person, Luke enjoys nothing more than bringing people together to get the best possible results.
Tim Bebber has over 14 years experience in the event industry and has worked with a magnitude of clients and partners throughout his career. He has positioned himself in the industry as a well-rounded ‘event expert’ by working on both the production and account side in the industry – starting his career as a production assistant for a mobile marketing campaign in 2004. He has been directly involved in over 200 events during his career, in addition to the build-out of the Daytona Chevrolet Experience at Daytona International Speedway.
Tim has a CDL Class A driver’s license from his work on the mobile marketing circuit. He holds a bachelor’s degree in Business Administration from Western Michigan University with a major in Sales and Business Marketing.
In addition to his on-site event experience, Tim has held positions such as Production Assistant, Producer, Technical Coordinator, Account Executive, Account Manager, and Account Director. When Tim is not on the clock, you can see him on the golf course or the basketball court trying to stay in shape!
DIRECTOR OF OPERATIONS EMEA
A demonstrated history and broad knowledge working across production and post-production, spanning 15+ years. Specialising in production of commercials, short and long-form content and for the last 8 years, focusing on international adaptation for Smoke & Mirrors and parent company, Williams Lea Tag, working across many global brands and creative agency partnerships.
Embracing every step of her career from a Runner, through to Producer, and onto Director of Broadcast Operations, before recently joining the team at APR.
Responsible for overseeing marketing services broadcast operations; managing executive producers, business affairs and operator teams; engaged in transformation projects including the design and implementation of the operating model; review of workflows, technology, systems, processes and appropriate work-share into global production hubs, to deliver optimal efficiencies.
Self-motivated, analytical and creative in finding solutions to complex challenges, which leads on nicely to being happily married, with two daughters and two stepsons, enjoying travelling and going on adventures with the family – never a dull moment!
Senior Advisor, Motion
Tim began working in production during the music video heyday of MTV. During this time he teamed with many directors including legendary music video director Julien Temple and Nitrate Films to create high profile videos for such artists as Tom Petty, Janet Jackson, The Rolling Stones, Neil Young and Whitney Houston. Countless other award-winning videos followed helmed by directors such as Gore Verbinski, McG, Nigel Dick and Frances Lawrence.
Making the switch to commercial, long and short form television production followed, and for several years Tim partnered with outstanding directors, producers and production companies, on both coasts, to produce high profile projects.
Switching to the agency side Tim worked as Senior Broadcast Producer for Saatchi and Saatchi/Publicis. During that time he produced several National Network Campaigns for T-Mobile in addition to spots for the 2016 Rio Olympic Opening Ceremonies.
Tim carries this experience with him to his current role as Senior Advisor for Advertising Production Resources.
SR. CLIENT OPERATIONS MANAGER
Laura Breitner has over 20 years experience in the advertising industry. Laura started her career at a full-service production and post production facility where she worked in many areas including business administration, sales and project management.
From post production Laura moved to advertising agencies as a broadcast business manager.
LEAD, CLIENT OPERATIONS, CLIENT SERVICES
Cathy has over 20 years of professional experience as a Print Production Manager, Production Analyst and Reporting Manager. During her almost 10 years with APR, she has helped increase team productivity by focusing on process improvement, developing tools and documentation. Cathy has a passion for data and has dedicated much of her time to standardizing, validating and analyzing APR’s client data in an effort to create insightful and useful client reports.
She also works closely with the Data and Technology team, re the development of AdPro. In addition, Cathy collaborates with multiple teams across APR allowing her a unique bird’s eye view.
Milly started her career working in account management for (then) advertising agency Lowe. She moved her way up to account director working on highly credible accounts for Unilever, Stella Artois and John Lewis. Milly then moved sideways to become an agency producer and has produced many campaigns for brands such as Garnier, Unilever, Johnson and Johnson, The Daily Mirror and more, working with many top production companies – Rattling Stick, Somesuch, Pulse, RSA, Partizan and others.
DATA VALIDATION SPECIALIST
Eden is originally from a small town in central Wisconsin and attended the University of Wisconsin – Milwaukee, majoring in Communications and Journalism with an emphasis in Public Relations. She moved to Colorado shortly after college and has been there for over 4 years. She previously worked in data marketing where she dealt with all inbound file transfers. Her new role is the Data Validation Specialist on the Google account. Her hobbies are hiking, skiing, seeing live music, yoga, traveling and dog-sitting. Eden is very excited to get started and work with everyone at APR!
Amanda has worked in the UK production industry for over 25 years, starting as a stills photographers assistant in both film and advertising, then as a PA in a small production company, moving onto production managing and then as a freelancing Producer. Amanda has travelled extensively in her roles as PM and Producer and has good experience of filming abroad and a broad knowledge of the nature of production worldwide. Amanda has been a bidding tutor for the APA Masterclass programme for the past two years; an experience she thoroughly enjoys as the teaching process is extremely rewarding.
A no-nonsense, direct approach makes Amanda a popular Producer with Agency Producers who value the honesty she brings to a production. Amanda lives in London with her husband & son but decamps to Southern France for the summer vacation where they own a lovely house.
With more than 20 years of experience, Brent Campbell has played a leadership role in the digital production, user experience, and brand marketing efforts for companies ranging from Fortune 500s to start-up corporations. He has a successful track record of delivering positive results for companies in the investment, technology, and entertainment sectors.
Prior to joining APR, Brent was an Assistant Vice President and Senior Campaign Manager at an international investment management firm based in Los Angeles. His responsibilities included managing a campaign operations team, overseeing agency fee and production budgets for global brand advertising campaigns, and directing the creative agency partners.
DIRECTOR OF PRODUCTION INITIATIVES
Susan has twenty years of experience in video and interactive media production. Her responsibilities have run the gamut from account management, project budget development and budgetary & schedule compliance to production resource allocation, project management and postproduction supervision. She is an expert in Excel.
In addition to project managing the Innovation Team, Susan provides data analysis and project management on client initiatives. Clients and colleagues alike value her positive attitude, collaborative spirit and insights.
MANAGING ADVISOR, CONTENT CREATION
Gaytana has over 20 years experience owning and operating successful full-service photography studios. Her dedication to the production process from bid to wrap, along with her attention to detail has consistently delivered high profile campaigns on schedule and under budget making her a much sought after producer by photographers worldwide.
At APR, Gaytana leads the Still Image Practice. She works across clients to oversee globally integrated campaigns to provide transparency, best practices and identify efficiencies thru the entire production process. She is involved in on-site training and speaking engagements on a wide array of production topics.
SR. ACCOUNT ANALYST
Brandon joins APR as a Production Analyst, servicing the HP team. Brandon brings with him a great deal of finance experience from the agency side and with his vast production finance knowledge and analytical skills, he is excited to help APR clients maximize production efficiencies.
Brandon is a Los Angeles native who enjoys cheering for the Lakers and experimenting with new brews.
SR. CLIENT OPERATIONS MANAGER
Coralie has held a diverse set of positions throughout her 12 years of experience in the commercial and videogame production industries, with a primary focus in client services, talent management and business affairs. She has managed relationships with some of the biggest talent and lifestyle brand names in action sports, handled a multitude of licensing agreements and collaborated on key marketing projects for a five-year series of AAA videogame titles. She is also well versed in public relations, sales & marketing and brand development.
BUSINESS DEVELOPMENT MANAGER
Bryan Cohen was born and raised in South Florida. He attended the University of Central Florida where he earned his BS in Business Management and later an MBA. Bryan’s career has focused on Business Development, for both large private and public sector companies in Central Florida, Washington D.C. and most recently Denver, Colorado. He has led numerous teams to compete and win multi-million dollar revenue opportunities.
Bryan’s strengths include relationship building, process improvements, having a sense of humor, and maintaining a positive attitude. Bryan’s hobbies include live music, playing guitar/bass/keyboard, traveling the world, cooking, and spending time with his wife and dog.
SR. PROJECT MANAGER
Alexa has held several diverse positions since starting at APR 6 years ago. Her roles have included Executive Assistant to the CEO and Managing Directors, Client Services Coordinator, and Project Manager.
She has played key roles in the training and marketing divisions where her organizational skills and collaboration have been instrumental in the success of both departments.
Charlie has extensive leadership and management experience as an executive producer at production companies and advertising agencies. Along with management and mentoring roles he is a highly experienced, level headed, insightful producer, able to clearly balance creative vision with excellent value.
He is well versed in post production and talent matters as well as international and tax credit opportunities.
Charlie’s clients span all industries and product categories. For APR, Charlie has consulted for Moet Hennessy, L’Oreal, Diamond Producers Association, White Wave and Subway.
Rachel is an enthusiastic problem solver with a passion for marketing. She has a decade of experience driving revenue growth and brand awareness across many industries. Whether developing large-scale marketing campaigns or designing targeted social media strategies, Rachel enjoys finding innovative ways to reach key audiences.
In 2011 she kickstarted her career with the National Ski Patrol (NSP) corporate office as their Merchandising Coordinator. In 2013, she transitioned to the marketing department and was soon promoted to Marketing and Events Manager. In this role, she spearheaded many national marketing campaigns and helped manage relationships with 75 sponsors. Her responsibilities also included event planning for leadership meetings, retreats, and large events. After seven years at NSP, she ventured out to gain further experience and build her skill set by exploring new opportunities.
In 2019 Rachel embarked on a new chapter in becoming a Marketing Contractor for past employers and new companies. After a couple of years, she began to crave working in a collaborative team environment and sought out her current role at APR in 2023.
Apart from her professional life, Rachel is an avid adventurer who loves skiing, backpacking, and exploring new places.
MANAGING ADVISOR, CONTENT CREATION
Abbe Daniel is an executive producer who has worked with a variety of advertising agencies, production, post production, vfx and technology companies. Over the last 25 years, Abbe oversaw campaigns for Google, Intel, Microsoft, Facebook, GM, National Geographic and NBCUniversal. Alongside of the entertainment industry, she owned and managed a table tennis company for 8 years, and now a subsidiary of Joola USA.
Abbe holds a bachelor of arts degree in film, media and communication from UC San Diego. In her spare time, she enjoys scuba diving, skiing and sailing. Abbe lives in the greater New York area and has two sons, a comedy writer/director and an industrial designer.
With 18 years’ experience working in the digital media universe, Allison has held several roles, first starting out as a graphic designer and front-end developer, leading into the past 10 years where she has been a digital media producer. Her industry experience includes working on both the client and agency side, spanning across several industry verticals that include Technology, Global Business, Consumer Brands, e-Commerce, Pharmaceutical, Health & Wellness, Energy Solutions, Entertainment, Sports, Education, and Non-Profit.
Over the course of her career thus far, Allison has gained a complete and advanced understanding of the full life-cycle entailed to produce and deliver a wide range of engaging multi-media projects, which include websites; interactive applications for web, desktop, touchscreen, tablet & mobile; online publications; CMS applications; SEO/SEM; analytics; branding; print & online B2B/B2C marketing & advertising communications; corporate communications; and social media marketing campaigns.
Allison thrives in diverse and changing environments while remaining focused & pragmatic. Her passion for innovative ideas, creative problem solving, and strategic thinking have provided for her a fundamental understanding of the processes, tangibles and intangibles necessary to achieve that which reaches beyond desired creative and strategic goals.
In her free time, Allison is dedicated to practicing yoga and mindful meditation daily. Additionally, she also loves skiing, swimming, playing golf, and just about any activity that brings her outdoors.
MANAGING ADVISOR, CONTENT CREATION
Kirsty has worked in commercials production for the advertising industry for 28 years on both the production and agency side. She began as a receptionist at renowned production company Flying Colours progressing quickly to PA. Kirsty then switched to the agency side moving to AMV.BBDO, then as Producer at Simons Palmer, GGT, TBWA and finally landing her “best gig ever” – at the launch of Fallon London in 1999. There were ten people when Kirsty joined and she grew with the company, developing their TV department into a solid, award-winning and respected team, who had a reputation for being fair and straight with a mantra that “everything was possible” and an incredible bar for creative integrity.
For the last 8 years prior to APR, she worked at the award-winning and highly revered production company, Rattling Stick. Kirsty brings her experience and credibility from both disciplines to APR and is once again enjoying her role as a team leader and quick-thinking problem solver.
MANAGING ADVISOR, CONTENT CREATION
Mary Dunn is a Boston-based consultant for APR specializing in digital production. With over 15 years of online application experience in roles ranging from developer to production manager – Mary brings a unique blend of skills and holistic perspective to her work.
A central New York native, Mary studied Information Systems Technology and Library Science at Syracuse University, and Project Management (PMP) at Boston University.
DIRECTOR OF INDUSTRY RELATIONS
With 25+ years of advertising and marketing experience in total, Traci started her career supporting on pitch preparation and client business at a full service advertising agency. After taking time to travel Traci spent 20+ years at the UK client representative trade body ISBA, working for the majority of that time in the Consultancy & Best Practice department as a client facing marketing consultant across all marketing disciplines. Services included: Pitch Consultancy, Agency Relationship Management, Best Practice Development, Issues and Committee Management, and was responsible for growing their Marketing Procurement group into a thriving 300 strong community running marketing procurement specific training and events.
Traci became involved in Production specifically at the outset of the de-coupling era – immediately interested in this whole new area of opportunity for clients. Traci soon became ISBA’s in-house production specialist advising clients on production issues and the avenues available should they wish to carry out a review or update their current solution. One of Traci’s achievements was to develop the ISBA Production Hub; ISBA’s first Online Interactive Best Practice repository.
Kristen is from California, where she earned her Bachelor of Arts degree in Photography from California State University – Sacramento. She relocated to Denver almost 7 years ago in search of a new adventure, where she also recently earned her Certified Nutrition Therapy Practitioner certificate.
She is APR’s Operations Administrator, with many years of experience in office management, project management, executive assistance and providing internal administrative support to multiple levels of leadership and all team members.
Outside of the office, Kristen enjoys being outside in beautiful Colorado as much as possible (and taking lots of photos!) with plenty of hiking and camping with her loved ones and dog.
SR. PROJECT MANAGER
Theresa started her career as a project manager in Atlanta, GA in the production department at Ogilvy (Hogarth and Ogilvy). She learned her production PM skills from some of the best in biz, where she excelled at managing many projects at once, getting loads of work produced accurately, on time, and on budget. A big city dream brought her to Chicago about four years ago where she worked as an integrated producer for a small Midwest agency. More recently, she has worked as a senior project manager at a social agency, focusing on scrappy organic content production, as well as big splash activations for national and international brands.
Theresa grew up in South Carolina and attended Clemson University, where she was on the competitive collegiate dance team for four years. When she isn’t project managing at work, she is probably planning her next travel destination. She loves photography and has a photography side hustle. Theresa is also a hopeful food blogger and recently started a just-for-fun food Instagram @We.Over.Ordered. She enjoys cooking, trying new restaurants and is passionate about health and fitness. Theresa is relocating to Greenville, South Carolina this July and is excited to get back to her roots!
Susanne has worked across Digital agencies, clients and production consultancies over the past 30 years with a focus on digital delivery while maintaining focus on client requirements and matching their overall strategic objectives. For the last decade, Susanne’s focus has shifted towards how data can be used to support not only the immediate needs of a business but also what steps an organization needs to take to become aware of the strength of the data and also make sure the data is compliant with client rules and local legal requirements.
Susanne has been part of teams delivering impactful campaigns for Dove, UNDP, and McDonald’s among many others.
PRINCIPAL ADVISOR, VIDEO
This profile failed to load
Steffanie holds a BA in Biology and a minor in Film Studies from the University of North Carolina at Charlotte, where she focused on research and creative writing. She also holds a MS in Computer Science from Pace University, where she pursued her interest in data mining and analysis.
Steffanie is highly organized and detail oriented, and is always looking for new and efficient ways to interpret data and create client reports. In her spare time she enjoys traveling, is an avid reader and writer, and is an equestrian and animal enthusiast.
Zack is a Colorado native who graduated from Colorado State University. He has worked in analytics in the research and professional realms for a combined 10 years. Zack is also a professional photographer, piano player, and enjoys lacrosse and volleyball. He is very excited to be a part of such a collaborative, insightful, and enthusiastic group of people.
Kathleen, aka Kat grew up in Cape Town South Africa and moved over to the UK on finishing high school. She’s worked across PR and event management companies for her early career and later stumbled into production consultancy as a junior admin. She worked here for 7 years – growing into a valued member for her team, before moving over to TV production.
She now steps back into the world of production consultancy to support the UK office in an operations capacity.
Outside of work, Kat dances up a storm as a part time dance instructor and performer. She loves fitness, eating great food with good friends and spends any other time not dedicated to dancing travelling with her other half.
MANAGING CONSULTANT, CONTENT CREATION
Christopher Grimston (CG) has over 25 years of broadcast and content production experience in a variety of international markets.
He was a founding partner of The Hive Strategic Marketing working with clients like Molson, Miller Global, RBK, Live Nation and Rogers.
CG is a co founder of Alibi Entertainment, a Toronto based production company focussed on non scripted lifestyle and documentary content. In addition to his consultancy work for APR Canada working with clients such as Pepsi, Hershey,McCain and McDonald’s, his consultancy has worked with GMR Canada, Boom Marketing, Influence Marketing, 5Crowd and Next Level Thinking.
His wealth of cross-platform experience has been a welcome resource to the APR team.
He’s provided independent consultant services to APR since 2014.
Sharon comes to APR with over 35 years of experience in Advertising and Commercial Production. She started as a print and broadcast producer at an award-winning agency in her home town of Chicago and quickly transitioned into the role of commercial line producer — eventually moving to Los Angeles. Sharon’s role as a producer has always involved being the diplomat, teacher and “den mother” —connecting client, agency and production company while generating long lasting relationships with them and the crews and vendors that help to make a successful production happen.
Sharon has enjoyed producing not only in North America, but all over the globe. She has worked on productions large and small, for broadcast and digital and from conception through deliverables — working with “real” people and celebrity talent and athletes. She has also worked as a bidder and executive producer. When she started, production assistants were sent with a notebook and a roll of quarters to a payphone and video assist was black and white (if at all) — so she has seen and grown up with the changes in commercial production and the knowledge that has come along with it.
12 years ago, Sharon and her husband moved to Bend, Oregon (despite the apartment she keeps in Hollywood) to raise their two, now adult sons. When she can break away from her computer, she enjoys all the outdoor activities Bend has to offer and still finds time to serve on the 4-person board of a local non-profit The Good Thought Good Action Foundation, which provides training and college assistance scholarships to kids in non-traditional sports.
MANAGING ADVISOR, CONTENT CREATION, VP
Ron is an acknowledged leader in content production. His wide-ranging experience includes work as a line producer, executive producer and production company owner, overseeing scores of international projects. Ron’s world view and production acumen are widely recognized by his peers, who selected him as President of the Association of Independent Commercial Producers’ prestigious West Coast chapter. In that capacity, he helped spearhead a number of AICP education and training efforts. Ron is a sought-after seminar leader who has presented regularly at production workshops since joining APR in 2006.
MANAGING ADVISOR, EXPERIENTIAL
Matt Hintze has 20 years in the event industry and has worked with nearly every major automotive manufacturer in the world. His 600+ events include ride & drives, racing events, dealer training, product testing/evaluation and consumer activation. Matt has worked nearly every position in and around the event industry working his way up the ladder from picking up cones to executive account manager and everything in between.
Matt was a Certified ISO 9001:2000 IATCA QMS Lead Auditor and part of the team that designed, developed, implemented and managed the quality system, policies and procedures for over 100 full-time employees and over 300 part-time employees.
In addition to his event experience, Matt worked as a Business Analyst with a software company that developed cutting-edge customized software solutions for automotive companies like General Motors and ACDelco, to growing healthcare companies such as Diplomat Pharmacy. Matt was an integral part of the development of the Toyota “Delivery Pro” and the One Connect home sleep study mobile applications.
MANAGING ADVISOR, CONTENT CREATION
Michelle is a Production Specialist with 20 plus years of experience in the advertising industry helping clients and agencies to maintain standards of production in accordance with production guidelines and best practices. Her background is diverse having performed roles on both the agency and production sides with responsibilities including finance, production, bidding and marketing.
Her current role includes managing the daily business for an APR client that reaches across the entire media mix helping to maximize production efficiencies through process improvements, innovations, leveraging of shoots and assets, defining cost production benchmarks and overseeing the development of client reporting.
SR. CLIENT OPERATIONS MANAGER
Heidi Holtz has spent the last 17 years in Post Production as a producer with a strong focus on audio. She is at her best at providing structure and support for the overall vision of a collection of projects. Among Heidi’s core competencies are monitoring budgets & expenses.
Heidi has a big heart for animals and dedicates her spare time in rescue efforts for homeless animals as well as shelter pets.
Creative, organized, calm, and solution oriented, all describe Carolyn. She was born in Germany and grew up in West Bloomfield MI a suburb of Detroit. She moved to Chicago, after studying psychology and fine art, at the University of Michigan. Beginning her career in advertising, she transitioned from print to broadcast production and ultimately left agency life to start her own production company.
As Executive Producer and department manager at J. Walter Thompson she honed her people skills, hiring and supervising production department personnel and interacting with high level agency and client executives. Her company, Department of Production, has given her a sharp eye for managing the budget, as well as the client. She has a knack for finding talented people who are right for each project, and a solution to every challenge.
To unwind she enjoys sailing on Lake Michigan, “Nature baths” (aka walks in the woods) and she is a mean Iron Chef, who loves to cook for family and friends.
CONTENT & TRAINING MANAGER
Kathy has a diverse background that includes marketing, sales and education. She has filled many roles at APR since coming on board just a year after the company’s inception. Today, Kathy leads the development of the training program including client and industry seminars and all internal onboarding and continuous training of all at APR. She also provides overall guidance and historical perspective for a global oil and gas account.
Kathy is known as a quick decision-maker with superior problem-solving skills and a keen sense of client service.
Sr. HR GENERALIST
Abby is the Sr. HR Generalist. Over her tenure at APR, she has worn different hats on the operations team before settling into the HR team.
Prior to joining APR, Abby had 5 years of experience working in operations departments. She worked in the non-profit sector helping with everything from Program Coordination to PR and admin needs. Before that, she worked in operations for a recruiting company that supported local Denver startups. Abby got her undergraduate degree from Guilford College in North Carolina.
ADVISOR, VFX/POST & EMERGING TECHNOLOGIES
Susan is a VFX Subject Matter Expert and Specializes in Virtual Reality, Visual Effects, 3D Animation, and Post Production at APR Consulting. She is the leader of the APR Tech Team and works across all of our accounts. She started her career on the technical side of Visual Effects as an Application Engineer and 3D Artist in Games.
With her unique technical background and skills, she quickly moved into producing commercials for such companies as Digital Domain, MPC, and a52. Having produced multiple VES nominated spots, Susan brings 15+ years of visual effects experience and has worked with some of the best ad agencies, production houses, and directors in the world.
Andrew manages the planning, implementation and maintenance of APR’s internal technology, including servers, networks and software tools. Andrew holds an undergraduate degree from the University at Buffalo, and a graduate degree in Telecommunications from the University of Colorado.
His career started at Apple in Boulder, and moved on to a network engineering role in the College of Engineering at CU-Boulder. He has been with APR since 2001. In his spare time, he rides and race road bikes and maintains a steady diet of live music.
MANAGING CONSULTANT, CONTENT CREATION
Ruth Kreimerman was born and raised in Mexico City, where she studied Chemical Engineering specializing in food technology. A mistake brought her to the advertising world where she found herself working as a production assistant. Over time, Ruth thrived on the production side of the business and moved up from line producer to eventually become the executive producer for one of the most important production houses in Mexico. In 2007 Ruth started her own production house where she was involved in a few projects on the client side as a production supervisor in her downtime.
Ruth joins the APR LATAM team and applies her acquired knowledge to help clients in cost and process consulting.
MANAGING ADVISOR, CONTENT CREATION
Julie brings to APR an extraordinary 15+ years of experience with a rare blend of skills in creative services management, production, design, technology, operations, budgeting, estimation and process improvement. Having worked “all sides of the street” – client, agency, and vendor – she is adept at applying those skills to all aspects of marketing, particularly in print and digital.
She has played key roles reviewing advertising and marketing production functions to extend services, reduce costs and increase efficiencies. Julie has also performed roles managing advertising production and agency compensation both retainer and project based. She is expert in design management, studio operations, overseeing schedules, costs, and digital delivery for publications, large and small, print and tablet. She is familiar with emerging technologies focused to develop, test and implement automated solutions that accelerate re-scaling, transcreation and distribution of marketing content.
Julie is Adobe “hands-on” and proficient with both Mac and PC. She is totally familiar with all the requisite programs including Creative Cloud, InDesign, Photoshop, Illustrator, Professional, CMS, MS Office, Digital workflows and more. Clients have included OEM Automotive, Consumer Packaged Goods, Consumer Electronics, Entertainment, Financial, Insurance, Legal, Pharmaceutical and Non-profit.
SENIOR MANAGING ADVISOR
ANNE MARIE LASHER
Anne Marie has more than 25 years of experience in the advertising industry. A highly skilled problem solver who creates a positive collaborative work environment for client marketers, agency teams, and production partners. Her years as Head of Integrated Production on the agency side gave her extensive hands-on experience leading teams through all phases of content creation overseeing creative development, production, post-production, distribution, and data reporting.
As a Senior Managing Advisor, Anne Marie leads the APR team on Google’s day-to-day business for North America and Latin America. She works with Google’s North America and Latin America teams including marketing operations, procurement, in-house and external agencies, and brand marketers.
She is a member of the Television Academy and an alumni board member for the College of Communication Arts & Sciences at Michigan State University.
Shaun started his career in advertising as a creative services executive 15 years ago. He rose through the ranks and became Head of Operations at digital hot shop Arcade, headquartered in Singapore, with regional offices in Jakarta, Tokyo and Cape Town.
He gained sound experience in the industry throughout the years with his roles in Traffic, Art Buying, and as a Producer in both traditional advertising and digital production. Shaun’s breadth and depth of production know-hows covers a wide range of advertising mediums.
Shaun developed a strong network of skilled professionals ranging across Photographers, Directors, Illustrators, Web Developers, Post Production related crew, with whom he grew enviable working relationships. With this arsenal of talents at his disposal, Shaun brought this colourful and talented team’s strengths and experiences to bear in the delivery of a first-class creative product.
With a desire to seek further challenges and move into an area that many clients were beginning to request, Shaun is putting his industry knowledge and insights to good effect with APR in a consultative role.
CLIENT OPERATIONS MANAGER
Laura is from Mexico City. She has 17 years of experience in production and postproduction companies.
She graduated from communications and did a master’s degree in visual communications. She enjoys spending time with friends and family. Loves playing board games and cycling.
Anthony is an Award-Winning Executive Producer with 20+ years of successful leadership at advertising agencies and television production companies across a broad range of television commercial campaigns branding global products and services in automotive, retail, financial services, food and beverage, pharma and healthcare, and telecom industries.
He is a PMI certified PMP with a unique skill set of stakeholder guidance and process integration in the successful administration of client strategic goals. Anthony has a passion for the creative, integrated expression of a brand’s story across all touchpoints.
SR. BUSINESS INTELLIGENCE MANAGER
Eugene comes to APR from Decideware, where he was a Business Intelligence Manager for three years. Prior to that, he was with Rocket Homes as a Business Intelligence Analyst, and at Comerica Bank, where he obtained his Lean Six Sigma Black Belt certification. Eugene brings over fifteen years of business intelligence and customer service experience, working with internal and external customers to understand their challenges and created custom data and analytics solutions that help address their business needs. Eugene holds an MBA degree from Wayne State University.
Tommy Murov has been on all sides of the fence in advertising production – from the agency to production to post.
He began his career at Rubin Postaer in the Broadcast production department, first as a coordinator and then moving up in the ranks to a Sr. Producer working on award-winning Honda spots.
After nine years, he moved to Fallon in Minneapolis as a Sr. Producer working on BMW and United Airlines campaigns which was the perfect melding of his creative and administrative strengths.
At Nomad and Spot Welders, he was an Executive Producer and has freelanced at numerous other agencies, production and post production companies.
Mary has over 20 years’ experience in Accounts Receivable and client billing, mostly in the Engineering industry. Mary’s project billing experience and attention to detail will help improve APR’s client billing process. Mary is continually collaborating on work flow processes within the finance database and the invoicing for APR’s global client base.
Mary is from San Francisco, CA and has lived in Denver 18 years.
MANAGING ADVISOR, CONTENT CREATION
Brent joins APR after working in the production of television commercials for over 25 years, working through the ranks of production, producing hundreds of spots. Prior to APR, Brent worked for many years as an Executive Producer, managing production companies, directors, and working with major advertisers across the US and internationally.
Brent has served on both the AICP National Board of Directors, and East Coast Board of Directors. He also served as a member of the AICP Labor Committee successfully participating in the negotiations of many current union contracts, as well as serving on the Business Affairs Committee.
SR. ADVISOR, VIDEO
Carol has a multifaceted production background with over 25 years’ experience. She started her career as a freelancer, working in a variety of crew positions, on the production side of the business. She then transitioned over to the agency side of the business where she was a producer with some of the nation’s leading agencies.
Carol became a skilled production executive undertaking a wide variety of responsibilities including bidding, contract negotiations, production management and budget actualization. In her current position, Carol serves as key production liaison for a number of brand groups.
SR. ADVISOR, CREATIVE SERVICE FEES
Heather brings over 20 years of agency and client service experience to the APR team. She excels in her pragmatic approach to advising on the tools, teams and time necessary for agencies to deliver on client needs.
Heather has a proven track record of scoping, staffing, managing and executing an effective plan for various types of projects and productions. She has lead agency teams on projects for numerous brands, including: Audi, American Airlines, Callaway, Infiniti Automotive, Oakley and The North Face. She is well versed in agency fees, video production, post-production, project management, print, digital and ambient/experiential productions.
Heather is a Colorado native and enjoys spending time in the mountains with her family and two boxers.
CLIENT OPERATIONS MANAGER
Thai Puzzo has over 15 years of experience in office administration having worked in the public and private sectors in advertising, pharmaceutical and financial industry. She graduated with a BA from the University of Toronto, in Canada which she currently resides.
Her areas of special interest include data management, customer service and report writing. Thai’s interests include cooking, reading, health and fitness. In her spare time she enjoys walking in the city and loves to travel with her family and spend time with friends.
MANAGING ADVISOR, CONTENT CREATION
David brings over 25 years of production experience to APR including films, commercials and branded content. He moved from freelance production to the executive side in the early 90’s. As Executive Producer at some of the industry’s most prestigious production companies he represented directors who have won every major award offered by the industry. In addition to general production experience, David also brings an extensive knowledge of automobile advertising.
As a trusted advisor to the industry, David has helped negotiate labor contracts and industry guidelines and he served several years on the board of the AICP. Since joining APR in 2014 David has consulted on over 80 broadcast campaigns involving ten different brands.
MANAGING ADVISOR, CONTENT CREATION
Stephanie has been in commercial production for over 20 years and has shot all over the US and around the world. She was a Production Designer, UPM, and Producer and has been a partner in two successful production companies. Stephanie has been the catalyst for collaboration in order to produce commercials that enhance creative as well as serve her client’s needs.
In her years at APR she has worked across global and integrated accounts successfully partnering with stakeholders and agencies. She is a DGA member and brings thousands of days of production experience to her position as a brand executive producer.
MANAGING ADVISOR, CONTENT CREATION
Bash has worked in Commercial Film Production in London for over 25 years as Exec Producer and Production Company owner, having co-founded the award-winning Pink Film Company and latterly, a Director’s collective, 15 Badgers. He also set up and owned service companies in Spain and in 2008 Bash was appointed Director of Operations at Glassworks Post-Production, where he was responsible for operations in London and Amsterdam. He was an elected Council member of the APA (Association of Producers in Advertising) for over 6 years, has lectured at the APA Masterclass Course, as well as providing Consultancy for BBC Creative. Bash has been working in a consulting role since 2015.
Bash lives in the UK with his wife and 4 children.
CLIENT SERVICES COORDINATOR
Becky comes to APR after years as a professional opera singer. In addition to performance, she has experience in higher level education administration and private education. Her time on stage taught her a host of skills, all of which help her provide support to APR’s leadership team. As one of APR’s Client Services Coordinators, Becky supports the CEO, the Executive Director of Client Services and Managing Directors.
Lila is an executive producer with extensive international experience, an outside of the box thinker and a culture lover and creative. She loves to bring ideas to life! Her work has made her an avid world traveler, collaborating with production companies, advertising agencies and client services consultants.
She is passionate about producing, creativity and working with people. Thanks to her broad background in commercials, TV broadcast, documentaries, print, digital and feature films, Lila has developed a 360-degree vision that allows her to accompany clients’ needs into workflow efficiencies.
Lila is bringing her acquired knowledge in advertising in most of the LATAM countries, and the Argentine market in particular, to APR.
Rick joins APR after working in the TV commercial production industry for over 35 years. He began his career in Los Angeles as a P.A., working his way up the ranks to production manager and ultimately to line producer. Rick has been a member of the DGA for over 30 years working as both a UPM and 1st A.D.
He has produced over one thousand commercials in all areas of the U.S. As well as internationally in Spain, S. Africa, and the Netherlands. Rick has also worked as a freelance agency producer and as an Executive Producer at a Chicago production company.
MANAGING ADVISOR, CONTENT CREATION, VP
Pedro is a seasoned ad production executive who has worked in virtually every aspect of the industry. His experience includes broadcast, print and digital production across nearly all major product categories for leading Fortune-500 global advertisers.
His exposure as a former owner of a production company, coupled with his vast agency production experience and leading roles as Executive Producer and agency management associate has garnered Pedro a unique 360-degree perspective that helps clients boost efficiencies across all production facets.
Alice is an experienced UK Broadcast SME and has 15+ years of experience working as Producer across Spain and Portugal for most of the UK’s top production companies. Additionally, she was Head of Production for many years at Palma Pictures in Mallorca, servicing productions from all over the world. Alice is based in the UK
MANAGING ADVISOR, CONTENT CREATION
Marie is known for her collaborative nature and team approach. Drawing upon 20+ years on both agency and vendors sides, Marie provides APR clients with insightful production, post and VFX guidance. She has also helped establish preferred vendor programs for numerous clients.
Prior to joining APR, she was Senior producer at BBDO, FCB and DMB&B working on numerous accounts including Cadillac, Jeep, Dodge, Dow, and FTD. She became Executive Producer at Mad River Post where she opened and built a successful Detroit office, served six years on the board of the AICE and later joined Beast as Executive Producer.
SR. CLIENT OPERATIONS MANAGER
Julie is a seasoned Production Manager with both agency and client-side experience. Her background includes oversight on national broadcast and print campaigns for some of the world’s leading brand names. In addition to her hands-on production expertise, Julie has served as a Broadcast Business Manager, overseeing budgets, managing vendor relations and tracking usage rights.
At APR, Julie’s diverse background helps APR ensure that client projects stay on track and meet expectations.
CLIENT SERVICES COORDINATOR
RESOURCE ALLOCATION MANAGER/EXPERIENTIAL
Megan has over 16 years’ experience in the Experiential and Events Industry. From countless onsite automotive, non-profit and corporate events, she built her skill set from the ground up. Entering the experiential world as an event specialist, her primary focus was on the execution side of the business.
With her keen organizational skills, she quickly transitioned into multiple project/account management roles for various Tier 2 Suppliers. When she isn’t killing it in the gym or at her computer you can probably find her in the garden, at the golf course or in the kitchen preparing five-star meals for her family.
Jerry is a veteran executive with over 30-years experience in both production and post production. He began his career as a line-producer overseeing broadcast projects for major national advertisers such as Levi’s, McDonald’s, Coca Cola, Nike, Adidas, State Farm, Cadillac, VW, Ford, MasterCard and many others. He has produced commercials all over the U.S. as well as Hawaii, the Caribbean, Australia, South America and Europe. Jerry has been an executive producer at several production companies and in 2003 transitioned to editorial / post production assuming executive producer duties at several prominent editorial companies and in-house agency facilities. Jerry brings a broad range of expertise and knowledge of the entire production process with him to APR.
Grace is a recent college graduate from Purdue University, specializing in Communications and
Human Resources. Before joining the APR team, she worked in the hospitality industry as an
HR coordinator, where she served as a liaison for international applicants, organizing the
recruitment and onboarding of H-2B seasonal workers and J-1 interns. Prior to that, she
interned at a successful women-owned IT start-up where she created policies and procedures,
led employee relations, spearheaded new training and onboarding initiatives, and became
proficient in HRIS system management.
Excited to return to her roots as an integral part of a women-owned business, Grace comes to
APR with HR experience across multiple industries, aligning all of her expertise – which also
includes crisis management and benefits administration – to help APR achieve its strategic short
and long term goals. Grace has also had significant experience designing and promoting
diversity, equity & inclusion programs that promote a culture enabling employees to bring their
“full self” to work. Passionate about building ongoing support for driving employee engagement,
she thrives in her ability to communicate the “why,” bridging the communications gap between
employees and leaders. She is also excited to drive programs and initiatives designed to
facilitate an inclusive environment that supports a hybrid/remote workforce.
CLIENT OPERATIONS MANAGER
Kylie grew up in the Chicago area and attended the University of Illinois, majoring in Media and Cinema. Post graduation, she relocated to Los Angeles to be a Production Assistant for The Ellen DeGeneres Show, which led to freelancing for some pilot productions. Soon after, she landed at Pulse Films, an innovative and rapidly growing production house owned by Vice Media. After managing their office for a year, Kylie got into Production Accounting and supervised budgets, oversaw productions, and offered therapy sessions to coworkers. Only the desire to not settle in LA moved her from Pulse, and Kylie relocated to Denver just a few short months ago. She is beyond thrilled to join APR and stay in this crazy, rewarding industry. Kylie’s hobbies include weightlifting, restaurant-ing, and reading a good mystery novel (preferably not all at the same time).
Lisa Ventrella has decades of production, creative and management experience honed in the agency environment and, more recently, in-house corporate roles. She has worked on print and digital projects for clients in the automotive, retail, financial and healthcare industries. She comes to APR from GateHouse Media where she was the Creative Manager, guiding the development of 9,000 print and digital ads per week.
She recently returned from climbing Machu Picchu on a multi-sport trip to Peru. She’s a fairly decorated Spartan racer, trail runner and adventure seeker. She is fueled by strong coffee and big ideas. She enjoys reading, decorating, fitness, travel and family time with her husband and kids. Lisa is originally from Wisconsin but graduated Magna Cum Laude from Bradley University.
She is grateful to be part of the APR team and looks forward to working with you.
Lucy has over 15 years of experience in commercial post production with the focus primarily on editing, finishing, and VFX. She was an Executive Producer at one of the top Editing and online shops in Toronto, where she worked with the agencies, brands and directors on a wide range of work from award winning commercials to interactive videos, short films and series, and documentaries.
With her extensive post-production experience, her creative problem-solving skills and her collaborative nature, Lucy is someone that can be counted on as a great resource.
JUAN MANUEL YAYA
Juan began his professional career with just 17 years of age, getting involved in web development. He has vast experience in managing huge projects for top brands such as Visa, Unilever, Heineken, Lan, etc. He has led multidisciplinary teams within the digital world.
Juan is passionate about vanguard technologies, which contributes to his innovative vision of the digital world.
Graduate of the USC School of Cinema-TV and recipient of the William Morris screenwriting award, William Wiegman has been a tv/web producer for over 10 years. After relocating from L.A. to Nashville in 2000, William worked as a segment producer for cable networks UP and CMT and later a senior producer for AOL Advertising. In 2014, William became a production consultant for the cloud-based marketplace company StudioNow, advising top-tier brands and their ad agency partners on the creation of high-quality online content. William is currently freelance and lives in Brentwood, Tennessee with his wife and 2 children.
KATY GREENE WILLIAMS
For more than 30 years, Katy has been actively engaged in the broadcast film content arena. Her career began in action sports and live broadcast television. Ultimately, she found her way to commercial production. Katy has worked at many of the leading production companies, collaborating with top talent to produce award-winning content. She has shot hundreds of commercials in nearly every product category, and on location in over 20 countries. Having started her career as a production assistant, and working her way to executive-producer/partner has given Katy a deep, comprehensive and practical understanding of the business. Katy keeps the big picture in focus, while finding creative solutions, nurturing relationships, and creating process efficiencies.
CLIENT OPERATIONS MANAGER
Jacki has 15+years of agency side experience, working primarily in account management. She worked in the experiential and activation space with Momentum (part of McCann Erickson) on Buick in Detroit where she helped to develop promotional programs to support launch vehicles through sponsorships with the PGA, Tiger Woods and the Emmys. Jacki began her career in Chicago at some of the big agencies like Frankel (now Leo Burnett), DDB and Wunderman working with integrated marketing clients like the USPS, United Airlines and State Farm. She attended Michigan State University.
Client Pricing Manager
Nasia is an enthusiastic and accomplished finance professional who is thrilled to join the APR team as a Client Pricing Manager. With a diverse background in finance and accounting, she brings a wealth of experience and commitment to delivering outstanding results.
Originally from the island of Oahu, Nasia attended college in California, and at age 20 graduated from the University of California, Santa Barbara with a degree in Economics and accounting. She obtained her Certified Public Accountant (CPA) license and has worked for global companies such as Catalent Pharma Solutions, Wunderman Thompson, and Deloitte.
She currently resides in San Diego, and in her free time enjoys running, surfing, kitesurfing, reading, and spending time at the beach with her husband and two dogs.
Nasia is excited to embark on this new journey, eager to leverage her skills and experience to drive success for both clients and the organization.
Noah Posnick is a distinguished strategic production consultant with two decades working in the advertising production industry. As a former Executive Producer and Head of Production, he excels in leveraging his lived experience to benefit major brand clients and their agency partners. By bridging gaps and raising critical questions that often elude consideration, Noah facilitates more intelligent planning, streamlined processes, and improved project outcomes.
Noah has been on set since the age of three, starting as a model for a Playskool print ad. He officially began his production career in high school and purposefully immersed himself in every department to gain an intimate understanding of the intricate elements and hidden needs that underpin a productive shoot. To this day, he still brings binder clips to set to fix loose wardrobe… just in case.
As the founder and leader of a production agency that thrived for nearly a decade, Noah orchestrated the creation of commercials and content for renowned brands such as Hasbro, Skype, and Laura Mercier. He later transitioned his hands-on expertise, which encompassed creative development, production, post-production, and account management, to the agency side. There, he skillfully guided projects and multi-disciplinary teams to success.
Most recently, Noah held a pivotal role as a partner at a boutique production consultancy. Harnessing his film-tech nerdiness, penchant for meticulous detail, and passion for innovative brand communications, he provided invaluable counsel to his clients.
Noah proudly holds a BFA with honors in Film and TV Production from NYU: Tisch School of the Arts. A devoted New Yorker, he now shares his life in the city with his wife and daughter.
Speak with an APR Content Creation Advisor
From demo requests to production-related questions, our Advisors are here to help.