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Advertising Production Resources

Creative Production Optimization


Reduce costs, streamline production processes, and optimize the full extent of your creative production ecosystem with APR.

400+ Optimized Brands

Why Choose APR?

We drive innovation, improve production acumen, and increase return on investment for the world’s leading marketers.

Thought Leadership

With an average of 20+ years of experience in their production disciplines, our advisors provide your team with priceless knowledge, training & insights on the industry's leading trends in content creation.

Value Beyond Savings

We provide a strategic approach to production consulting by identifying process efficiencies, mitigating risk, avoiding costs, and managing external partnerships - all while respecting the creative integrity of the content being produced. There is so much more than cost consulting.

Global Presence

With over 150+ team members around the world, our advisors bring you unmatched local, regional & global production experience.

$520+ Million

Saved across APR Clients

Production Data & Analytics Tool

ACERO™ | Content Creation Data & Analytics

Track production spend, locate cost efficiencies, measure partner performance and so much more with APR’s proprietary data collection and reporting application, ACERO™️.  See how your brand measures up against the APR Index®.

$3.6 Billion in Production Spend Reviewed

Advertising Production Resources

Key Optimization Resources

A curated selection of valuable resources.

Production Optimization Services

From Project Basis to Ecosystem Governance

Whether you need project-level assessments or comprehensive production management and strategic governance, our flexible service framework meets you at any stage in your optimization journey.


What Our Clients Say

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A Certified Consultancy

APR certifications
& Partnerships

APR is proud to be associated with some of the most influential organizations in the industry.  From our faculty position with the Association of National Advertisers to our WBENC certification, our AdGreen Founding Member activity and much more.  

Contact APR

Speak with an APR Creative Production Advisor

From demo requests to production-related questions, our Advisors are here to help.

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Welcome to your membership panel, where you will find personalized resources related to your production interests.


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