The APR Logo: A purple circle with the letters "APR" etched through the middle with a transparent background

Leaders in Production Consulting

About APR

Advertising Production Resources (APR) is a creative production efficiency consultancy. We advise Fortune 500 brand marketers on how to work more efficiently and effectively with their creative agencies and production suppliers.

Founded Circa 2000

APR’s Founder & CEO, Jillian Gibbs, founded APR in Colorado, circa 2000 after inventing Production Cost Consulting through her work at Unilever and then Molson Coors.

Leading Innovation

APR coined the term advertising production consulting as an evolution from standard cost consulting. Today APR continues to innovate as a leading force in the industry.

A Truly Data-Driven Consultancy

APR leverages ACERO™, our proprietary Content Creation Data & Analytics application, to provide a system of record for content creation investment and activities through our Data Management and Reporting Service.  Acero data is used by our APR Advisors to unlock insights for optimization of a client's creative production ecosystem.

Clients in Every Sector

We work with over 400+ client brands across every major sector - including Automotive, Beauty Care, Snacks, Beverages, Technology, QSR, Government, Banking, and many more.

Advertising Production Consultants

Mastery Across Every Production Discipline

Our Subject Matter Experts carry an average of 20+ years of experience in their chosen production disciplines – providing your team with priceless expertise, trainings, best practices, and more.

Yes, we provide cost-consulting services from “gut-check” bid reviews through full production management.

Our consultants provide deep expertise across video, digital, social, print, experiential, gaming, and emerging VR, AR, and AI technologies – including virtual production. For an overview of our production expertise, please request a capabilities meeting.

Yes, APR has extensive experience helping clients optimize their agency fees across creative scopes of work.  Combining agency fee data with production investment data allows APR to help clients maximize their content creation investment.

APR consistently identifies 15%+ in savings and optimization on the projects that APR oversees.  This typically represents 5x to 8X ROI on the client’s investment with APR.

APR's Company Certifications

Certifications & Partnerships

Picture of TRACE™ Certified

TRACE™ Certified

APR is the only consultancy that is TRACE™ certified for anti-bribery, making us a truly independent advocate having no ties to production vendors or creative agencies.

Picture of WBENC Certified

WBENC Certified

The WBENC (Women's Business Enterprise National Council) nationally recognizes APR as a Women-Owned & Women-Led company.

Picture of AdGreen Founding Members

AdGreen Founding Members

APR is a Founding Member of AdGreen, which provides tools and resources to unite the advertising industry in eliminating the negative environmental impacts of production.

Picture of ANA Faculty Member

ANA Faculty Member

APR is an esteemed Faculty Member of the ANA, where we provide innovative thought leadership to advertisers around the world.

Picture of AdNetZero & GreenTheBid Members

AdNetZero & GreenTheBid Members

APR is a proud supporting member of AdNetZero and GreenTheBid - initiatives designed to help the advertising industry move toward sustainable practices.

Picture of Planet Mark Certified

Planet Mark Certified

APR's Planet Mark Certification recognizes our commitment to measure and reduce our carbon emissions, energy & water consumption, travel footprint & waste.

Picture of The AIMM Alliance

The AIMM Alliance

APR is a proud alliance member of AIMM, led by the ANA. With this partnership, APR hopes to support the movement toward a truly diverse and equitable production industry.

Picture of Cyber Essentials

Cyber Essentials

Cyber Essentials is a Government-backed program certifying that APR's data management practices are properly secured against common cyber attacks.

News & Announcements


Press Release
DENVER, CO October 5, 2023– APR, a trusted woman-owned business with over 20 years of industry expertise, is proud to announce the launch of ACERO, a game-changing platform designed by experts in production, tailored to empower clients with unparalleled insights to drive significant improvements in production processes, analysis and insights.

Read More »

Contact APR

Speak with an APR Content Creation Advisor

From demo requests to production-related questions, our Advisors are here to help.

[mepr-show rules=”165″ unauth=”hide”]Hello, [mepr-account-info field=”first_name”][/mepr-show]

Welcome to your membership panel, where you will find personalized resources related to your production interests.


[mepr-hide rules=”165″ unauth=”hide”]Don’t Have an Account? Sign-Up[/mepr-hide]

[mepr-login-form use_redirect=”true”]