Leaders in Production Consulting
Advertising Production Resources (APR) is a creative production efficiency consultancy. We advise Fortune 500 brand marketers on how to work more efficiently and effectively with their creative agencies and production suppliers.
Founded Circa 2000
APR’s Founder & CEO, Jillian Gibbs, founded APR in Colorado, circa 2000 after inventing Production Cost Consulting through her work at Unilever and then Molson Coors.
Advertising Production Consultants
Mastery Across Every Production Discipline
Our Subject Matter Experts carry an average of 20+ years of experience in their chosen production disciplines – providing your team with priceless expertise, trainings, best practices, and more.
Yes, we provide cost-consulting services from “gut-check” bid reviews through full production management.
Our consultants provide deep expertise across video, digital, social, print, experiential, gaming, and emerging VR, AR, and AI technologies – including virtual production. For an overview of our production expertise, please request a capabilities meeting.
Yes, APR has extensive experience helping clients optimize their agency fees across creative scopes of work. Combining agency fee data with production investment data allows APR to help clients maximize their content creation investment.
APR consistently identifies 15%+ in savings and optimization on the projects that APR oversees. This typically represents 5x to 8X ROI on the client’s investment with APR.
APR's Company Certifications
Certifications & Partnerships
Speak with an APR Content Creation Advisor
From demo requests to production-related questions, our Advisors are here to help.