Leaders in Production Consulting
About APR
Advertising Production Resources (APR) is a creative production efficiency consultancy. We advise Fortune 500 brand marketers on how to work more efficiently and effectively with their creative agencies and production suppliers.
Founded Circa 2000
APR’s Founder & CEO, Jillian Gibbs, founded APR in Colorado, circa 2000 after inventing Production Cost Consulting through her work at Unilever and then Molson Coors.
Leading Innovation
APR coined the term advertising production consulting as an evolution from standard cost consulting. Today APR continues to innovate as a leading force in the industry.
A Truly Data-Driven Consultancy
APR leverages ACERO™, our proprietary Content Creation Data & Analytics application, to provide a system of record for content creation investment and activities through our Data Management and Reporting Service. Acero data is used by our APR Advisors to unlock insights for optimization of a client's creative production ecosystem.
Clients in Every Sector
We work with over 400+ client brands across every major sector - including Automotive, Beauty Care, Snacks, Beverages, Technology, QSR, Government, Banking, and many more.
Production Optimists®
Mastery Across Every Production Discipline
Our Subject Matter Experts carry an average of 20+ years of experience in their chosen production disciplines – providing your team with priceless expertise, trainings, best practices, and more.
Does APR Offer Cost-Consulting Services?
Yes, we provide cost-consulting services from “gut-check” bid reviews through full production management.
What Production Disciplines Does APR Cover?
Our consultants provide deep expertise across video, digital, social, print, experiential, gaming, and emerging VR, AR, and AI technologies – including virtual production. For an overview of our production expertise, please request a capabilities meeting.
Can APR Help With Agency Fees?
Yes, APR has extensive experience helping clients optimize their agency fees across creative scopes of work. Combining agency fee data with production investment data allows APR to help clients maximize their content creation investment.
What Kind Of ROI Can You Expect With APR?
APR consistently identifies 15%+ in savings and optimization on the projects that APR oversees. This typically represents 5x to 8X ROI on the client’s investment with APR.
News & Announcements
Creative Intelligence: Are Your Creative Investments Truly Working?
The report cuts through the confusion, defining Creative Intelligence not as mere ideation, but as a powerful system for collecting, structuring, and analyzing creative decisions against performance data to continuously optimize assets for effectiveness and engagement. It’s the essential link that unifies media, audience, and creative data into a measurable, performance-driving engine, directly impacting your production pipeline.
SAG-AFTRA Contract Negotiations and AI Are Shaping Advertising
The advertising landscape is undergoing significant shifts, spurred by evolving SAG-AFTRA contract negotiations and the increasing influence of AI. At the intersection of creativity, strategy, and production, advertisers are navigating challenges and opportunities that could redefine their approach to campaigns. By understanding these shifts and leveraging the expertise of a production consultant, advertisers can position themselves for transformation and growth.
Why Transparency Matters in the Advertising Production Bidding Process
The advertising industry’s bidding process was designed to encourage transparency, competition, and creativity. Yet, in recent years, a growing conflict of interest may have emerged, creating the potential to undermine these essential values.
Contact APR
Speak with an APR Content Creation Advisor
From demo requests to production-related questions, our Advisors are here to help.