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The New Creative Paradigm

How AI is Transforming Video and Content Production

New research from Winterberry Group explores artificial intelligence and its role in transforming video and content production. 

Proudly sponsored by APR, this white paper is grounded in extensive research from surveying 250 industry experts on the current state, ongoing changes, and future trends and contains tangible recommendations for marketers and agencies.

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Master Class in Creative Production

Are you looking for an exclusive learning experience to propel your advertising career?

Look no further than the APR’s Master Class in Creative Production. Led by industry pioneers Jillian Gibbs, Founder & CEO of APR, and NYU Film School Professor Jonathan Weinstein, along with other experts.

The Master Class is rooted in APR’s deep production expertise and built from the foundations of Jillian Gibbs’s new book, The Marketer’s Guide to Creative Production.   

Supercharge Your Production IQ

Here's what you can expect to learn in this book:

  • Understand the production process & how to prepare for & optimize your live-action or photography shoot.
  • Learn how to get the most out of your creative & production partners.
  • Gain confidence in your decision-making during the production process by asking the right questions at the right time.
  • Learn about the drivers & optimizers that can impact production costs.

Production Optimization Resources

Cornerstone Content

APR advisors are recognized thought leaders around the world.

From our annual Creative Production Trends to industry-leading white papers and client-requested POVs, APR offers resources that guide the industry forward.

Contact APR

Speak with an APR Content Creation Advisor

From demo requests to production-related questions, our Advisors are here to help.

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