Strategic Executive Producer Case Study

As brands move production in-house and away from agencies, the oversight and production support typically provided by those agencies in the early stages of creative concepting and planning is missing. This client swiftly established itself as an in-house agency capable of creative 360-degree campaigns. APR was brought in to provide Executive Producer oversight to a novice production in-house team in the form of scoping, mentorship, production guidance, budgetary ballparking, and risk assessment on a high-profile production - resulting in over $400K in cost avoidance.

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The Actions APR Took:

Established rapport and trust with internal studio stakeholders
Introduced workflow procedures and improvements
Held daily status calls with in-house studio leadership
Mentored in-house producer and provided bespoke training to the in-house creative team
Reviewed treatments and bids, strategized on vendor selection approach, and provided tips on how to negotiate and avoid potential pitfalls.
Included Strategic EP on all Director calls and Cc’d on all internal production emails with the in-house studio and Marketing teams.

The Solutions & Results APR Accomplished:

Mentorship
Production Strategy & Guidance
Budget Creation During Ideation
- Mentorship and training
- Production feasibility evaluation
- Ballpark production costs
- Risk assessment and mitigation
- Production oversight and quality assurance
- Establishment of a preferred vendor roster
- Working with in-house teams when there’s no external agency
- Providing creative considerations to offset production or budgetary challenges