Please join APR Founder & CEO, Jillian Gibbs, Observatory International Founder & Managing Partner, Lucinda Peniston-Baines, and MediaSense Head of Strategy, Ryan Kangisser, for a virtual roundtable event on May 17^that 4 – 5pm BST / 9am MT / 11am EDT.  Our three speakers will explore current industry trends, including the evolution of marketing operating models; and how media, creative, and production are converging in a digital-forward world, followed by a group discussion to explore the various initiatives attendees can embark upon to connect the three pillars of content creation.