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DCO & Programmatic Creative – 6 Actionable Production Tips

DCO & Programmatic Creative - 6 Actionable Production Tips

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We’re more than halfway through 2020 – if personalized content isn’t a foundational priority regarding your approach to production, it’s time to make some drastic changes. The average person is exposed to upwards of 5,000 ads per day, yet 72% of consumers only engage with personalized messaging (source). Consequently, it should come as no surprise that, for many brands, reach is no longer the principal concern – relevance is. 

Fortunately, we’re still living in the fledgling stages of a colossal data renaissance. As our analytics capabilities improve daily, so must our understanding of the production demands required to actually – effectively – utilize this data through technologies like dynamic creative optimization (DCO).

Dynamic creative optimization (DCO) is a form of programmatic creative that uses data aggregation techniques to alter the elements of a display ad based on the results of real-time split testing.

Real-time utilization of data can become very complex, very quickly. That’s why APR organized a Virtual Town Square around a panel of the industry’s leading marketing innovators: to discuss ways that brands can successfully utilize data to create more compelling content.

ANALYZE DATA BEFORE THE BRIEF

APR’s Jared Yeater states, “One of MarTech’s unique capabilities is to find, identify, and reach consumers with precision.” However, this potential is only fully realized when the data discussed is distilled down to comprehensible levels for all production members to understand from the beginning. Rachel Calomeni (Numerator) elaborates, “if you don’t have a good starting brief, you won’t make good creative.”

So, how does data fit into your creative briefs? In programmatic creative practices, like DCO, data should lay the foundations for the entire campaign. The more informed your brief is (i.e., the more data you have from square one), the more relevant your messaging – and all of its potential variations – will appear.

For example, if you’re a large food chain, sometimes your ads may appear in your prospect’s social feed during the morning, and other times during the evening. Your messaging will become far more authentic if you target that prospect with ads that reflect those relevant data-points (breakfast brews in the morning, dinner delectables in the evening). Additionally, your messaging may also benefit from capitalizing on local weather reports; a cold, glistening beverage is more appealing to a customer located in an area experiencing stifling temperatures, while a different customer in wintery conditions would respond better to images of steaming hot-cocoa.

Furthermore, programmatic creative is the most cost-effective when a large portion of the production work is completed at the onset, further incentivising the need to make data-based decisions when analyzing your audience and creating production briefs. These briefs – and what has informed them – should be communicated all the way down to the content creators, directors, and technologists. They need to build competency with the data just like marketers in order to make more informed decisions.

UTILIZE BESPOKE DASHBOARDS TO DEFINE ROI

As Paul Mildren (NEON) states, “more and more marketing teams are now being forced to [provide] evidence of the ROI of everything they are producing.” Accurate, relevant reporting is becoming more necessary as a result. For brands with a content ecosystem built across multiple platforms “aggregating the data from different MarTech tools [into comprehensive] dashboards to then begin drilling down into the ROI” affects creative direction, media spend, and the formation of new briefs as new data demands them.

A word of caution from Jared. “Beware… everyone will sell you a dashboard. How you aggregate your data is a critical decision you are making. Seek advice and expertise to ensure you place this responsibility in the right hands.”

DON’T LOSE TRANSPARENCY – CONSTANTLY DEMAND IT

When it comes to programmatic creative – especially DCO – it’s crucial to achieve as much transparency in your data reporting as possible. James Booth (Scoota) elaborates. “In theory, you can pin tracking tags to any element within a piece of creative if the platform is right. You can do this to analyze interaction rates, dwell-times, how far people are getting into your videos, etc.”

This kind of rich data is instrumental to the success of programmatic advertising, and James recommends treating the cultivation of this data as a routine within your production process. “For me, it’s like a hygiene factor. The best way [to manage a complex MarTech ecosystem] is through transparent reporting. Insist on it. Demand it.”

SEEK OPPORTUNITIES WITHIN PRODUCTION GAPS

Budgets are always of principal concern – and this is especially true in programmatic creative, where a surplus of production assets must be created and properly accounted for. Fortunately, opportunities may often be discovered in the gaps within your production process. Mark Lemmons (Shotzr) provides a mini case study to clarify:

“This can be as simple as a script analysis. For example, we had a client that was beginning a YouTube campaign. They knew from their data that it would be effective for them to target the creative [in their messaging]. They had testing that proved this – but their Agency was challenged by the fact that their budget had to be split up into a bunch of slices. So, we analyzed their scripts and showed them where their stock licensing could fill in the gaps in their content production, and where they could refocus their budget as a result. Suddenly, it became practical to focus on [programmatic creative].”

DON’T LET CREATIVES BUY-IN TO HARMFUL DATA MYTHS

Several of our panelists articulated the importance of having creatives involved in the data-driven decision-making of programmatic productions. Yet, as Jared Yeater warns, “MarTech, data, and automation [are often] talked about as an existential threat to creativity and storytelling.”

These technophobic myths seem to crop up any time advancements in automation occur, yet the writing is on the wall: automation doesn’t threaten our industry – it only creates more opportunities. Jared continues, “What I haven’t seen [enough of] is traditionally creative artists, thinkers, and strategists looking at these tools not as a threat, but something they can harness [to create more authentic experiences and stories across platforms].”

Disclosing the roles that datasets play in the production process with your creatives will only benefit your campaigns. “There are [obvious] roles for data as a creative,” adds Rachel Calomeni.  “If you understand these roles as a content creator, you’re going to have better outcomes and achieve more success.”

Lastly, ensure that your creative team views the entire campaign as a piece of living content – with different parts of an overall narrative – rather than individual channels/deliverables. For example, ask how programmatic creative can be utilized from a piece of software to build on existing traditional television content. This opens avenues for creativity while encouraging consistency across the campaign.

MAKE SMALL CHANGES, ITERATE, RINSE AND REPEAT

While creating the bulk of your media assets at the beginning of your campaign can create significant savings, your ability to make small changes and constant iterations become the true markers of success in programmatic creative. As Mark Lemmons states, “It’s not solely about pre-testing – it’s about continuing to test as you progress through a campaign, phasing out the worst performers, and feeding that data back into production for the next variations.”

Don’t view programmatic creative like DCO as a linear timeline with a beginning and end; your messaging will benefit more from the utilization of micro-tests executed throughout the entirety of your campaign’s lifespan. This also allows for the speedier production of newer iterations – and improvements – as a result.

CONCLUSIONS

Data and MarTech continue to play increasingly important roles throughout the production process. For programmatic creative, the opportunities these tools provide are quickly expanding. From creating more effective briefs, to personalizing messages with real-time split-testing, the sky truly is the limit (pending your local weather conditions, of course).

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RACHEL CRANE

Marketing Manager
Region: north americA

Rachel is an enthusiastic problem solver with a passion for marketing. She has a decade of experience driving revenue growth and brand awareness across many industries. Whether developing large-scale marketing campaigns or designing targeted social media strategies, Rachel enjoys finding innovative ways to reach key audiences.

In 2011 she kickstarted her career with the National Ski Patrol (NSP) corporate office as their Merchandising Coordinator. In 2013, she transitioned to the marketing department and was soon promoted to Marketing and Events Manager. In this role, she spearheaded many national marketing campaigns and helped manage relationships with 75 sponsors. Her responsibilities also included event planning for leadership meetings, retreats, and large events. After seven years at NSP, she ventured out to gain further experience and build her skill set by exploring new opportunities.

In 2019 Rachel embarked on a new chapter in becoming a Marketing Contractor for past employers and new companies. After a couple of years, she began to crave working in a collaborative team environment and sought out her current role at APR in 2023.

Apart from her professional life, Rachel is an avid adventurer who loves skiing, backpacking, and exploring new places. Her sense of adventure fuels her soul, and she is always seeking opportunities to escape into nature or explore new destinations.

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SKIP D'AMICO

Program Manager
Region: North America

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LORI ESTABROOKS

LORI ESTABROOKS

Managing Consultant, Content Creation
Region: North America

Lori oversees APR’s Canadian operations. She is an award-winning producer with considerable ad agency experience. Her background also includes work as a production company executive, so Lori brings a broad-based perspective to APR’s Canada-based clientele.

In addition to her extensive background working in traditional advertising platforms, Lori has taken a leadership role in helping clients navigate the expanding world of New Media opportunities.

GAMZE PAKER

GAMZE PAKER

Consultant, Video
Region: North America

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ROB SIX

Engagement Director
Region: North America

Rob Six comes to APR after 14 years at Ogilvy where he most recently led resource management, staffing, and client operations for the New York office. During his tenure at Ogilvy, he worked in client-service and operations in New York, Paris, and Amsterdam.

He is passionate about agency operations — and client service. In his 20+ years of experience, he has worked with B2B clients such as IBM, Oracle, Samsung, Cisco, and consumer brands like IKEA, Nestle, and American Express.

In addition to his advertising career, Rob opened and ran his own juice bar on Cape Cod for 4 years. It was the most efficient juice bar on the east coast! And, the juice was delicious too!

He continues to spend his spare time in the kitchen, juicing and baking.

Rob is thrilled to join the APR team, where he hopes to focus on developing processes that drive growth and build highly creative and courageous cultures.

Eric Jillard

ERIC JILLARD

Managing Advisor, Content Strategy
Region: North America

Eric Jillard was raised in New Jersey and graduated from the University of Delaware. He moved to Arizona, where he earned a Master of International Management from the Thunderbird School of International Management. He has progressed through leadership roles in customer experience and marketing with a special focus on digital, at companies including Hertz Rent a Car, iCrossing, Mercedes-Benz, and Cadillac. He has been responsible for executing the marketing plan across nearly all channels, driving innovation in social media, in-sourcing analytics, heading the in-house agency, shifting to data-driven imagery, and dabbling in virtual reality.

More recently he led the automotive industry for the World Economic Forum and business development for The Nantucket Project, two organizations committed to creating a more harmonious world.

He lives in New Jersey with his trusty canine companion Maddie, as he plans to marry his fiancée Andrea later this year.

HEATHER POPENHAGEN

HEATHER POPENHAGEN

Sr. Advisor, Creative Service Fees
Region: North America

Heather brings over 20 years of agency and client service experience to the APR team. She excels in her pragmatic approach to advising on the tools, teams and time necessary for agencies to deliver on client needs.

Heather has a proven track record of scoping, staffing, managing and executing an effective plan for various types of projects and productions. She has lead agency teams on projects for numerous brands, including: Audi, American Airlines, Callaway, Infiniti Automotive, Oakley and The North Face. She is well versed in agency fees, video production, post-production, project management, print, digital and ambient/experiential productions.

Heather is a Colorado native and enjoys spending time in the mountains with her family and two boxers.

KAREN JACOBS

KAREN JACOBS

President, Client Solutions
Region: North America

Karen is a native Texan, studying Fine Art and Filmmaking at California College of Arts in the Bay Area. Throughout her career, she crossed the globe of advertising production, working at J.Walter Thompson San Francisco; GSD&M Austin; DMB&B London, freelance in New York, then producing and leading the Integrated Production department back at GSD&M. For nine years, Karen co-owned the agency/production company hybrid, Greatest Common Factory, where they created integrated campaigns with Nike, Tecovas Boots and Safe Auto Insurance.

In addition to advertising production, Karen partnered at music house Tequila Mockingbird, as well as the branding, edit and production company, Action Figure. There she was co-Executive Producer on the TV series Rollergirls (A&E) and won a Lonestar Emmy for the docu-series Downtown with PBS/KLRU. In 2020, Karen did a tenure at TBD Post as Managing Director/Executive Producer.

In a true culmination of her history, Karen now joins APR as President, Client Solutions. As APR broadens their services as production consultants for 100’s of Fortune 500 brands, Karen will help lead clients and teams in the ever-evolving transformation of content production.

Ms. Jacobs is on the Board of Directors for Austin based nonprofit E4 Youth, which focuses on training and mentoring BIPOC students aiming for creative careers. Karen was Austin Ad Fed Silver Medal Award in 2017, Ad Age one of six women to watch in 2019 and an Austin Ad Federation Board Member in 2014. She does one-on-one mentoring with women in the industry and was the Showrunner for Austin’s Women’s March in 2020.

Ms. Jacobs is an experienced Leader with a demonstrated history of entrepreneurship working in content creation in the marketing and advertising industry. Skilled in creative partnerships, client relations, contract and SOW development, process development and training, film/video and still planning and production management, long term strategic planning, post-production management as well as Business Affairs celebrity and union knowledge.

Known as KJ, she calls Austin, Texas, home, but is frequently found in New York City enjoying Broadway shows, art, movies and traveling with her family.

THAI PUZZO

THAI PUZZO

Client Operations Manager
Region: North America

Thai Puzzo has over 15 years of experience in office administration having worked in the public and private sectors in advertising, pharmaceutical and financial industry. She graduated with a BA from the University of Toronto, in Canada which she currently resides.

Her areas of special interest include data management, customer service and report writing. Thai’s interests include cooking, reading, health and fitness. In her spare time she enjoys walking in the city and loves to travel with her family and spend time with friends.

Joleen Allis

JOLEEN ALLIS

Executive/Personal Assistant
Region: North America

Joleen Allis has an extensive career in administration and building collaborative business relationships. With over twenty years’ experience, she thrives in an entrepreneurial environment and loves to roll up her sleeves and act quickly on execution. Various responsibilities include CEO support; calendar management; domestic and international travel; estate and facilities management. Past companies include McClain Finlon Advertising, ClougLogix, Cagney Global and a large family estate. She enjoys gardening, fly fishing, and hanging with her two dogs Indie and Miles at the mountain cabin.

Cathy Stanley

CATHY STANLEY

Engagement Lead
Region: North America

Cathy is a customer-focused marketing executive with a track record of transformation, process improvement, and effective change management. She has demonstrated her ability to translate diverse skill sets across varied business areas to drive value. She is experienced in collaborating across organizations to gain alignment and drive decisions, skilled in analyzing root cause issues to solve problems and effective at leveraging strong interpersonal skills to build high performing teams, trusted relationships and strong networks.

Milly Broadbent

MILLY BROADBENT

Consultant, Video
Region: North America

Milly started her career working in account management for (then) advertising agency Lowe. She moved her way up to account director working on highly credible accounts for Unilever, Stella Artois and John Lewis. Milly then moved sideways to become an agency producer and has produced many campaigns for brands such as Garnier, Unilever, Johnson and Johnson, The Daily Mirror and more, working with many top production companies – Rattling Stick, Somesuch, Pulse, RSA, Partizan and others.

Susanne Feldthusen

Susanne Feldthusen

Consultant, Digital
Region: North America

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Russell

Russell Sharpe

Group Director
Region: North America

Russell joins APR with over 28 years of experience in advertising content production. Russell began his career as a creative, before transitioning into production operations. He has built and managed production facilities in the UK, USA, and India. Initially working within creative agencies, including TBWA\Chiat\Day and J Walter Thompson, he transitioned to working for decoupled production houses: Hogarth, then Tag, and most recently Publicis Production. 

Equally at home designing onsite cross-functional teams and offshore scalable solutions for the US and global clients, his creative background and passion for operational efficiency means he’s always looking to deliver best-in-class production solutions that balance cost savings against the highest quality content.  Russell has extensive experience managing teams and P&Ls across a broad range of clients in the pharma, CPG, retail, beauty, and technology verticals. He has also been a key member of Tag’s new business team, pitching, pricing, and developing solutions in new business opportunities, and implementing new business wins. 

Originally from England, Russell has been a New Yorker for 19 years and currently lives in Brooklyn with his wife Erin, their daughter Spencer and two cats.

Jozsef_Fityus

JOZSEF FITYUS

APAC Producer
Region: APAC

Jozsef has been producing long-form drama projects and television commercials for the last 27 years. Over this time, he has produced numerous award-winning TVC brand campaigns, along with producing and line producing 11 movies of the week feature films for the US television market.

His ability to resolve complex logistical challenges, both in terms of the mechanics of a project, as well as achieving often-ambitious creative goals, has resulted in him being one of the busiest commercial producers in the country. Over his career, he has produced work for several of Australasia’s leading TVC production houses, shooting campaigns both locally and internationally.

More recently, he has also taken on several short films, Producing the awarded ‘Dotty’, the Short Film ‘Ron’ as well as being Executive Producer on the award-winning ‘Madam Black’. Alongside this, he has produced numerous International Line Productions, many of them showcasing the diverse and stunning locations that New Zealand has to offer.

Jozsef has also made a foray back into producing long-form work, Line Producing the NZ shoot component for a Chinese Drama series that shot both in the North and South Islands of New Zealand. He has also recently taken on the role for APR (Advertising Production Resources) as a Production Consultant for their Australian & New Zealand Multi-National Clients.

During his earlier career, Jozsef spent several years touring the US as a working Musician. Music and its ability to communicate with people is something that he is still passionate about. For the last 10 years, as an aside to his film activities, he has also been the head of production for a series of large outdoor summer music festivals.

Shaun_Lee

SHAUN LEE

Constultant, Integrated
Region: APAC

Shaun started his career in advertising as a creative services executive 15 years ago. He rose through the ranks and became Head of Operations at digital hot shop Arcade, headquartered in Singapore, with regional offices in Jakarta, Tokyo and Cape Town.

He gained sound experience in the industry throughout the years with his roles in Traffic, Art Buying, and as a Producer in both traditional advertising and digital production. Shaun’s breadth and depth of production know-hows covers a wide range of advertising mediums.

Shaun developed a strong network of skilled professionals ranging across Photographers, Directors, Illustrators, Web Developers, Post Production related crew, with whom he grew enviable working relationships. With this arsenal of talents at his disposal, Shaun brought this colourful and talented team’s strengths and experiences to bear in the delivery of a first-class creative product.

With a desire to seek further challenges and move into an area that many clients were beginning to request, Shaun is putting his industry knowledge and insights to good effect with APR in a consultative role.

Riza_Johari

RIZA JOHARI

SEA SME
Region: APAC

After graduating from Academy TV3 in 1998, specializing in broadcasting and professionally trained as a producer, Riza began her career in production with TV3, before later joining Dentsu Malaysia in 2001.

Riza’s 23-year career to date has developed her knowledge and experience in advertising, marketing and production landscape across APAC. Riza’s unrivaled insight and learning curve have developed through her sterling work in numerous international agencies such as Publicis Group, BBDO (Malaysia & Singapore), JWT, MSC Saatchi, Bates, Dentsu Utama, Phibious Cambodia, Mullen Lowe and Bonsey Jaden.

Her abilities to oversee end-to-end campaign productions, whilst overseeing multi-award-winning teams, has seen Riza entrusted with engagements from notable clients such as Telekom Malaysia, Celcom Axiata, WINGs (Cambodia), Toyota, Honda, Garnier, Johnson & Johnson, Nestlé, KFC, PepsiCo, Coca Cola, MAHB and Galderma to name a few.

It came as no surprise in 2018 when Riza furthered her career growth and evolved with industry changes and client’s production optimization efforts, by utilizing her extensive knowledge as a subject matter expert and production consultant for APR.

Kalpana_Kutty

KALPANA KUTTY

Video, Post-Production, Print, E&E SME
Region: APAC

Kalpana Kutty has been a producer of advertising commercials, film and digital content, and event production over the past 20 years. Based in India, she has been Executive Producer for Genesis Film production for nearly a decade, where she oversaw one of the most successful Indian production companies working with Global marketers at home and abroad. Subsequently, The K Film Kompanie, founded by her, produced for The Asian Games campaign vignettes shot in India, LG, Unilever, and Marico to name a few. Kalpana executed projects for Apple, GM, and Nestle, and others for Gobsmack!, a production company with offices in Mumbai and LA for five years, producing a full-length feature film, “Eden,” directed by Shyam Madiraju. Her latest jobs have been line producing the India segment of “My Next Guest needs no Introduction” by David Letterman for Netflix. She has been an SME with APR for 2 years now, having worked with APR’s roster of global clients. She also designs the curriculum and is a mentor for Production design at PKSBE (Prahlad Kakar School of Business and Entrepreneurship).

Kalpana also has extensive event and experiential experience, having produced Keyline shows for Lakme Fashion week and eventually event directed Fashion weeks for 3 seasons for FDCI in New Delhi. She was also an India producer for World Class – a premium global marketing event hosted yearly by Diageo. She has also managed production on Imagine, for Automation Anywhere, a global frontrunner of Artificial Intelligence and Robotics for the last 2 years.

Born and raised, and educated in the United States, Kalpana is comfortable in both cultures and has chosen to make Mumbai her home for the past 20 years. She is also a trained chef, having trained in Paris and Mumbai.

San_Takashima

SAN TAKASHIMA

Video SME
Region: APAC

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Erik_Huang

ERIK HUANG

Video SME
Region: APAC

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Jonathan-Parker

JONATHAN PARKER

APAC Managing Director
Region: APAC

Jonathan hails from the Lake District in Northwest England. He is a permanent resident of Singapore and a former resident of Hong Kong. He had over 20 years of experience in Asia Pacific with agencies, DY&R, Wunderman and Ogilvy & Mather, before relocating to New York in 2012 to run the RedWorks production offering for Ogilvy in North America.

Along with a strong background in Business Operations, Administration, Marketing, Production, Teaching and Course Design, Jonathan has a proven track record in managing the production needs of clients like UBS, Amex, IBM, Google, Amazon and Las Vegas Sands, both directly or through the agency. He has designed and implemented working systems and procedures in both the US and APAC markets, training and developing employees, as well as holding training sessions for clients on how to interact with their agency.

Seeing the way forward in helping the client demystify the marketing, production and procurement landscape, Jonathan seized the chance to join the dynamic and forward thinking APR team as Managing Director of Asia Pacific, based once again in Singapore.

Sarah_Wadey

SARAH WADEY

Video SME
Region: EMEA

Based in London, Sarah brings over 20 years of producer experience to APR.

Her freelance background in television commercial production spans live action and special effects shoots for award-winning London production companies, such as Snapper Films, Rose Hackney Barber, Brave, Pink, Therapy and Wanted Films. She also produced numerous 2d and CGI spots for animation studios such as HRA, HR3d and Not to Scale.

Sarah worked as a freelance senior producer for creative broadcast agencies, including BBC Creative, Red Bee Media, BBC Broadcast, UKTV, Channel 5 Creative and MTV Creative. Working with in-house creative teams, or creatives at roster advertising agencies, and often managing creative and production teams across multiple campaigns, Sarah ran end-to-end production of ATL and TTL integrated ‘high priority’ promotional campaigns and tv commercials. Partnering with external UK and foreign production companies, or producing films in-house.

She has also produced global channel and network re-brands.

Traci_Dunne

TRACI DUNNE

Director of Industry Relations
Region: EMEA

With 25+ years of advertising and marketing experience in total, Traci started her career supporting on pitch preparation and client business at a full service advertising agency. After taking time to travel Traci spent 20+ years at the UK client representative trade body ISBA, working for the majority of that time in the Consultancy & Best Practice department as a client facing marketing consultant across all marketing disciplines. Services included: Pitch Consultancy, Agency Relationship Management, Best Practice Development, Issues and Committee Management, and was responsible for growing their Marketing Procurement group into a thriving 300 strong community running marketing procurement specific training and events.

Traci became involved in Production specifically at the outset of the de-coupling era – immediately interested in this whole new area of opportunity for clients. Traci soon became ISBA’s in-house production specialist advising clients on production issues and the avenues available should they wish to carry out a review or update their current solution. One of Traci’s achievements was to develop the ISBA Production Hub; ISBA’s first Online Interactive Best Practice repository.

Richard_Kirstein

RICHARD KIRSTEIN

Music Rights Management Consultant
Region: EMEA

Richard is the author of Music Rights Without Fights and an experienced specialist in music rights licensing for brand communications. Following a music degree and formative years recording and touring with bands, Richard composed music for commercials in London. He subsequently ran the licensing division of Zomba Music Publishers then established Leap Music, a joint venture with BBH London – the first music publishing company inside a UK ad agency.

At APR, Richard serves as Music Rights Management Consultant, supporting North America, LATAM, and EMEA teams. Richard champions smarter strategies to secure optimal commercial outcomes for APR clients who use licensed and original music in their campaigns.

Mary_Fitzgerald

MARY FITZGERALD

Director of Operations EMEA
Region: EMEA

Mary started her career as a receptionist at a small boutique post production house in Soho, progressing through the ranks to produce long and short form video content.

Mary then joined Ogilvy Advertising as a producer, where she progressed to running the in-house post production facility, producing all forms of moving image content from shoot management and production to post and adaptation for global brands.

Mary helped to build a solid and successful in house production facility, offering and servicing all internal requirements from high end TVC finishing, offline editing, digital content & displays to localisation & adaptation. During this period Mary was exposed to working with all global brands that Ogilvy Advertising group companies serviced, with all size budgets.

Mary has spent the last 7 years at Smoke & Mirrors/Tag, where she built and managed large production teams creating, adapting and localising moving image assets for global brands. As a member of the senior management team, Mary’s role was broad – from working with internal teams on design and implementation of highly efficient best practice internal workflows to client facing tasks such as supporting new business efforts and building end-to-end localisation solutions, dealing with both client and agency stakeholders.

Martina_Malickayova

MARTINA MALICKAYOVA

Senior Digital SME
Region: EMEA

Martina Malickayova completed her Master’s Degree in International Politics and Economics in 2008. That year, she left Prague and relocated to London where her foreign language skills placed her at a global agency. There she worked on integrated global projects with clients from across Europe. Martina has extensive experience managing multidisciplinary teams delivering various projects and programmes for digital agencies and clients in a wide range of industries.

As a project director and programme manager, Martina has focused on process improvement and team development. She finds the objectivity in technical projects and the ever-evolving nature of this discipline the most appealing aspect of her work and she remains dedicated to learning about new technology, platforms and the potential in data.

Lucy_Sherwood

LUCY SHERWOOD

Video SME
Region: EMEA

Lucy Sherwood has worked in Commercial Film Production for over 25 years. She began as a runner and researcher at Spots before becoming a freelance production manager. Then worked with, amongst others, for 3 years with Daniel Barber and a further 2 years with Frank Budgen on technically and creatively ambitious jobs, and making award-winning commercials. As a freelance producer, her directors include; Nick Gordon, Jim Gilchirst, Ivan Zacharias and James Griffiths. in 2002, after making a music video for The Prodigy with Traktor, she went on to produce their TV commercials for 2 years..

Staying freelance, she spent 3 years at RSA with Dawn Shadforth working on big campaigns such as Lux, H&M and three M&S Christmas campaigns. Then she joined Rattling Stick where she teamed up with Ivan Bird, and worked primarily on campaigns for Sky, often featuring celebrities including David Beckham, Kate Winslett, and Idris Elba. Before joining APR, Lucy’s last productions were at Gorgeous where she worked on two spots with by Chris Palmer.

She has presented an APA production masterclass about a creative and successful Christmas M&S commercial, and also volunteered at their workshops.

Kirsty_Dye

KIRSTY DYE

Managing Advisor, Content Creation
Region: EMEA

Kirsty has worked in commercials production for the advertising industry for 28 years on both the production and agency side. She began as a receptionist at renowned production company Flying Colours progressing quickly to PA. Kirsty then switched to the agency side moving to AMV.BBDO, then as Producer at Simons Palmer, GGT, TBWA and finally landing her “best gig ever” – at the launch of Fallon London in 1999. There were ten people when Kirsty joined and she grew with the company, developing their TV department into a solid, award-winning and respected team, who had a reputation for being fair and straight with a mantra that “everything was possible” and an incredible bar for creative integrity.

For the last 8 years prior to APR, she worked at the award-winning and highly revered production company, Rattling Stick. Kirsty brings her experience and credibility from both disciplines to APR and is once again enjoying her role as a team leader and quick-thinking problem solver.

Kat_Gosling

KATHLEEN GOSLING

Client Service Coordinator/Maternity Cover
Region: EMEA

Kathleen, aka Kat grew up in Cape Town South Africa and moved over to the UK on finishing high school. She’s worked across PR and event management companies for her early career and later stumbled into production consultancy as a junior admin. She worked here for 7 years – growing into a valued member for her team, before moving over to TV production.

She now steps back into the world of production consultancy to support the UK office in an operations capacity.

Outside of work, Kat dances up a storm as a part time dance instructor and performer. She loves fitness, eating great food with good friends and spends any other time not dedicated to dancing travelling with her other half.

Jo_Coombes

JO COOMBES

Sustainability SME
Region: EMEA

Jo has been in the industry over 10 years. Frustrated by what she was seeing on set as a freelance production manager: masses of waste, catering on polystyrene plates, and whole set builds being skipped; she decided to do something about it. _x000B_

After contacting the team at BAFTA’s albert, Jo created the AdGreen website and began filling it with tips and resources that had been tested on her own shoots. Since starting in 2014, the project has grown and Jo now collaborates with the albert team on events, as well as the APA and IPA to provide training. (As of 2018, Jo is Head of Production at LS Productions, and is based in Edinburgh.) She continues to advise various productions on how to reduce the impact of their shoots, and helps suppliers improve their offerings too. _x000B_

Jo joins APR as a project-based Production Emissions SME, offering sustainable production initiatives and solutions to our clients.

Jane_Linfoot

JANE LINFOOT

Video SME
Region: EMEA

Jane has worked for 22 years in Commercial Film Production. Beginning her career at the Paramount Channel as a runner / production secretary for a series directed by Edgar Wright, thereafter as a full-time production assistant at John S Clarke Productions, working for acclaimed Stills Photographer, John Clarke, and director, Tom Hooper. For 3 years, she was a freelance production assistant in music promos and commercials, working for Godman, Joy Films, and Radical Media amongst many other production companies, and for 16 years she has worked as a freelance production manager and line producer.

Jane’s career in high-end commercials production has seen her work with many award-winning directors; Jonathan Glazer, Dougal Wilson, Dawn Shadforth, Traktor, Howard Greenhalgh, and Jake Scott: at leading production companies RSA Films, Rattling Stick, Partizan, Academy, and Blink. Her experience also extends to working in a creative capacity on independent films.

Jane_Gershfield

JANE GERSHFIELD

Brand Executive Producer
Region: EMEA

In March 2018, Jane joined APR, taking on the role of Brand Executive Producer. Having studied Law at Cambridge University, Jane started her career as a producer at the Moving Picture Company in Soho, London. It was there she met special effects director, Peter Truckel, with whom she then enjoyed a partnership spanning over 20 years. Jane produced for Peter at MPC, Gower Truckel Willcox, and Jennie and Co before they launched their own production company, Big Bang, which they ran for over 15 years. In that time they worked all over the world, creating films and campaigns for dozens of major brands, including Panasonic, Disney, Sky, McDonald’s, BT, Nestle, Renault, Kellogg’s and Cadbury. In November 2012 Jane was invited by Laura Gregory to join the Global Production Company, Great Guns, as Senior Executive Producer, a position she held for the next two years.

Jane is experienced in most aspects of media ,film production and post-production techniques.The last few years have seen Jane working directly for clients as a production consultant, through Claire Randall Ltd as Managing Director and Euro TV as Head of European affairs and more recently at MCA as Client Services Director.

Ella_Sanderson

ELLA SANDERSON

Video SME
Region: EMEA

After retiring from her position as a Hang Gliding Instructor, Ella cut her teeth in production by becoming the Studio Manager for a film/stills studio where she managed the photographic retouching department and the studio rental. Settling on a career in film and advertising production, she was a leading Producer for the multi-award-winning Partizan production house for over 15 years. In that time, she worked with some of the industry’s most notable directors, including Stephen Frears, Michael Gracey, Nima Nourizaheh, Sandra Goldbacher and Tom Hooper.

Ella has worked on award-winning, high production value commercials through to low budget content, short films, documentaries and music promos as well as producing groundbreaking work outside traditional advertising. Ella is delighted to be joining the team at APR and sharing her budgetary discipline and industry insight.

Daniel_Jones

DANIEL JONES

VFX SME
Region: EMEA

An excellent team player with strong interpersonal skills and an ability to motivate teams to deliver results. With over 29 years experience in various aspects of Production and Post-production and an ability to successfully identify and nurture new business opportunities and develop them. An excellent understanding of the entire production process and extensive experience working on television commercials, digital, social and print projects. Working across visual effects, postproduction, editing, retouching, versioning, design and live-action producing/ executive producing and management, domestically and in the U.S. Most of the projects have been conceived through completion including scoring original music and audio post-production. Extensive experience in setting up new divisions in the post-production sector and an ability to streamline processes in order to ensure maximum profitability.

Bash_Robertson

BASH ROBERTSON

Managing Advisor, Content Creation
Region: EMEA

Bash has worked in Commercial Film Production in London for over 25 years as Exec Producer and Production Company owner, having co-founded the award-winning Pink Film Company and latterly, a Director’s collective, 15 Badgers. He also set up and owned service companies in Spain and in 2008 Bash was appointed Director of Operations at Glassworks Post-Production, where he was responsible for operations in London and Amsterdam. He was an elected Council member of the APA (Association of Producers in Advertising) for over 6 years, has lectured at the APA Masterclass Course, as well as providing Consultancy for BBC Creative. Bash has been working in a consulting role since 2015.

Bash lives in the UK with his wife and 4 children.

Carine_Benton

CARINE BENTON

Director of Operations EMEA
Region: EMEA

A demonstrated history and broad knowledge working across production and post-production, spanning 15+ years. Specialising in production of commercials, short and long-form content and for the last 8 years, focusing on international adaptation for Smoke & Mirrors and parent company, Williams Lea Tag, working across many global brands and creative agency partnerships.

Embracing every step of her career from a Runner, through to Producer, and onto Director of Broadcast Operations, before recently joining the team at APR.

Responsible for overseeing marketing services broadcast operations; managing executive producers, business affairs and operator teams; engaged in transformation projects including the design and implementation of the operating model; review of workflows, technology, systems, processes and appropriate work-share into global production hubs, to deliver optimal efficiencies.

Self-motivated, analytical and creative in finding solutions to complex challenges, which leads on nicely to being happily married, with two daughters and two stepsons, enjoying travelling and going on adventures with the family – never a dull moment!

Amanda_Cadell

AMANDA CADELL-TASSIE

Consultant, Video
Region: EMEA

Amanda has worked in the UK production industry for over 25 years, starting as a stills photographers assistant in both film and advertising, then as a PA in a small production company, moving onto production managing and then as a freelancing Producer. Amanda has travelled extensively in her roles as PM and Producer and has good experience of filming abroad and a broad knowledge of the nature of production worldwide. Amanda has been a bidding tutor for the APA Masterclass programme for the past two years; an experience she thoroughly enjoys as the teaching process is extremely rewarding.

A no-nonsense, direct approach makes Amanda a popular Producer with Agency Producers who value the honesty she brings to a production. Amanda lives in London with her husband & son but decamps to Southern France for the summer vacation where they own a lovely house.

Alice_Santana

ALICE SANTANA

Consultant, Video
Region: EMEA

Alice is an experienced UK Broadcast SME and has 15+ years of experience working as Producer across Spain and Portugal for most of the UK’s top production companies. Additionally, she was Head of Production for many years at Palma Pictures in Mallorca, servicing productions from all over the world. Alice is based in the UK.

Luke_Beauchamp

LUKE BEAUCHAMP

Managing Director
Region: EMEA

Based in London with over 25 years’ experience in the Industry, Luke has been fortunate to be involved with many of the greatest talents in the worldwide advertising community. The experience of producing award-winning commercials, broadcast TV, and live events continues to fuel his curiosity into new technologies and processes. This has led him to become one of the few producers in London to have produced Stereoscopic and Holographic content.

As a keen supporter of the Advertising Producers Association in the UK, he has, for many years, been part of the leadership team devising courses and teaching the Producers of the future through the APA Masterclass programme. Luke has also been invited to speak as a representative of the UK production industry (via the APA) in Japan, China, and India. As a people person, Luke enjoys nothing more than bringing people together to get the best possible results.

Danny_Whybrow

DANNY WHYBROW

SVP, Managing Director EMEA & APAC
Region: EMEA

Danny has 26 years’ experience in production/post production across a range of disciplines from advertising to long-form television and movies; For the past 18 years, Danny has been Managing Director of a number of market leading businesses for organisations such as WPP, Tag and Prime Focus. Prior to working with APR, Danny served in a dual role as both Global Managing Director of Smoke & Mirrors and Global Head of Broadcast Services for parent company Williams Lea Tag, with responsibility for a number of WLT’s global brand accounts, creative agency partnerships and all group moving image production/post production businesses. Danny oversaw significant and profitable global expansion of the areas under his control; growing to 350+ staff working across 7 international studios. Working for a broad and varied client base of both brands and agencies provided Danny with valuable insight into all aspects of creative production and the wider marketing supply chain.

Lila_Romero

LILA ROMERO

Consultant, Video
Region: LATAM

Lila is an executive producer with extensive international experience, an outside of the box thinker and a culture lover and creative. She loves to bring ideas to life! Her work has made her an avid world traveler, collaborating with production companies, advertising agencies and client services consultants.

She is passionate about producing, creativity and working with people. Thanks to her broad background in commercials, TV broadcast, documentaries, print, digital and feature films, Lila has developed a 360-degree vision that allows her to accompany clients’ needs into workflow efficiencies.

Lila is bringing her acquired knowledge in advertising in most of the LATAM countries, and the Argentine market in particular, to APR.

Ruth_Kreimerman

RUTH KREIMERMAN

Managing Consultant, Content Creation
Region: LATAM

Ruth Kreimerman was born and raised in Mexico City, where she studied Chemical Engineering specializing in food technology. A mistake brought her to the advertising world where she found herself working as a production assistant. Over time, Ruth thrived on the production side of the business and moved up from line producer to eventually become the executive producer for one of the most important production houses in Mexico. In 2007 Ruth started her own production house where she was involved in a few projects on the client side as a production supervisor in her downtime.

Ruth joins the APR LATAM team and applies her acquired knowledge to help clients in cost and process consulting.

Pedro_Roura

PEDRO ROURA

Managing Advisor, Content Creation, VP
Region: LATAM

Pedro is a seasoned ad production executive who has worked in virtually every aspect of the industry. His experience includes broadcast, print and digital production across nearly all major product categories for leading Fortune-500 global advertisers.

His exposure as a former owner of a production company, coupled with his vast agency production experience and leading roles as Executive Producer and agency management associate has garnered Pedro a unique 360-degree perspective that helps clients boost efficiencies across all production facets.

Monica_Hernandez

MONICA HERNANDEZ

Consultant, Video
Region: LATAM

Born in San Juan Puerto Rico, Monica moved to Mexico while in college. She started her career in production as a P.A. for a feature film director. Soon after Monica shifted towards the advertising industry working as an executive coordinator for a production company. Monica has extensive knowledge of the Mexican production industry’s business standards and practices with considerable expertise in post-production.

Recently, Monica co-produced several films and served as an executive producer for one of the most well-known post production centers in Mexico, working directly alongside many renowned directors in the LatAm region.

Laura_Morales

LAURA MORALES

Client Operations Manager
Region: LATAM

Laura is from Mexico City. She has 17 years of experience in production and postproduction companies.

She graduated from communications and did a master’s degree in visual communications. She enjoys spending time with friends and family. Loves playing board games and cycling.

Karin_Stuckenschmidt

KARIN STUCKENSCHMIDT

Video SME
Region: LATAM

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Juan_Manuel_Yaya

JUAN MANUEL YAYA

Consultant, Digital
Region: LATAM

Juan began his professional career with just 17 years of age, getting involved in web development. He has vast experience in managing huge projects for top brands such as Visa, Unilever, Heineken, Lan, etc. He has led multidisciplinary teams within the digital world.

Juan is passionate about vanguard technologies, which contributes to his innovative vision of the digital world.

CHRISTOPHER_BRYAN

CHRISTOPHER BRYAN

Experiential SME
Region: LATAM

Christopher Bryan is an accomplished event marketer with a 25-year track record delivering better business outcomes through innovative design and production savvy. Christopher is internationally savvy having lived and managed experiential campaigns in the U.S., Europe, Latin America and Asia. His wealth of experience ranges from developing music and lifestyle events, sports & fitness tournaments to trade shows and global product launches.

Christopher has a strong passion for the industry and enjoys playing key roles on behalf of global brands and agencies delivering award winning campaigns and results.

MARISA_TWEED

MARISA TWEED

Group Director, Client Solutions
Region: north americA

Marisa Tweed joins APR as our newest Group Director. Marisa sees herself as part coach, facilitator, mediator, therapist, advisor, and champion, which has made her successful at bringing cross-functional teams to the table to solve business challenges and establish new ways of working for over 20 years. With a strong operational foundation stemming from roles in internal audit, marketing finance, and agency operations, she managed both operating and marketing budgets, and, most recently, as Director, Agency Operations, she was responsible for agency relationships and governance of over $250MM in marketing investments. With her affinity for solving problems and process improvement, Marisa has led and collaborated with everyone from Marketing, Finance, Legal, IT, Procurement, and HR to get things done. She is an advocate for both her team and her clients, and strongly believes part of her role is making the space to do what they do well.

Beyond her computer screen, Marisa lives with her husband Carlos in Decatur, GA, where she is part sous chef, bus driver, dry cleaner, hairdresser, and teacher to her unicorn-obsessed daughter, Norah.

DANICA_BASTIDAS_MIRANDA

DANICA BASTIDAS-MIRANDA

Sr. Client Operations Manager
Region: north americA

Danica is an experienced client service professional with over 15 years of experience in digital marketing and production.

After grinding it through school studying information technology management and digital marketing, she started her career in tech working for global companies ATI/AMD and Sony. Danica was part of the very first internet team (yes, when it was still called the internet) and quickly got things organized setting up global workflows/processes for digital work and e-commerce solutions. Her role included many aspects ranging from project management, design, copywriting, and occasionally she pretended to be a developer. She was proud to be able to take her computer apart and rebuild it, worked alongside top gamers, and was a total sponge.

After a few years, digital marketing agencies in the city started to pop up. Attracted to the creativity and excitement she jumped agency-side to one of Toronto’s top marketing agencies CapC (Marketing Agency of The Year). The team was just getting started and Danica again enjoyed assisting in setting up operations and dabbling in a variety of projects – everything from digital strategy, analytics, design, media, SEO, and a ton of inter-agency work. She helped manage the acquisition/merger of an integrated digital team and saw the digital department grow from 5 staff to over 40. During her time agency-side, she worked as a client services supervisor on award-winning clients/campaigns such as Dove and The Dove Campaign For Real Beauty (Cannes Lion Award Winner).

Fast forward a few years, she meets a really cool guy and together they decide to take a jump into the entrepreneurial world while starting a family together. Danica and her husband put their minds together and birthed one of the first Muay Thai (martial arts) and Wellness companies in the city, growing through 4 locations. Again, enjoying wearing many hats, Danica happily took up operations and designed the backend of the company everything from HR/Finance, through customer service, memberships, and marketing. Once the family business was established, Danica moved back into the marketing world and set up shop as a boutique agency servicing some of her former clients from her agency days along with a variety of lovely local entrepreneurs and start-ups.

Most recently Danica held ground as a digital client director servicing multi-national brands in the retail e-commerce and CPG space. Danica is always eager to jump in and conquer something new, can boot up photoshop or illustrator to get a deck looking fancy, and is always happy to share learnings and experience.

Outside of work, Danica is a proud Mama to 3 beautiful/energetic kids and a new furry covid-puppy (currently accepting training tips :), loves big families and the outdoors, and is an aspiring pro-climate nerd.

Jenn

JENNIFER NOLDEN

Group Director, Client Solutions
Region: north americA

Jennifer Nolden has an 18 year journey of building meaningful experiences between brands and consumers through tireless collaboration, contagious energy and her relentless pursuit to solve problems, working with clients including Kohler, Wyndham Hotels & Resorts, Big Lots Stores, ConAgra, Nestle, Johnson & Johnson, Bayer Consumer Care and FCA.

An impassioned builder of ‘we, not me’ interdisciplinary teams, Jennifer served as part of the senior business leadership team at DDB for the past ten years, having direct oversight of key clients’ communications planning and content creation work streams. Prior to DDB, Jennifer held leadership positions at Energy BBDO, Leo Burnett and McCann. Moreover, she puts great stock on her client-side roles at Neutrogena early in her career which helps her understand what keeps clients up at night.

A graduate of the University of Southern California (Fight on!), in her free time Jen celebrates life through her family, especially her husband Craig and kids, Lily age 10 and Jack age 8 who keep her smiling, her Noah’s Ark of pets and sweet treats.

Jerry_Napier

JERRY NAPIER

Account Analyst
Region: north americA

Jerry R. Napier proudly joins APR as an Information Management Specialist (financial, operational, and digital asset management). After spending nearly a decade working in multimedia management and video archives, Jerry knows how to create and maintain an informed, organized, and productive work environment using data analytics. He stays up to date with cutting edge-technology, current industry standards, and new organization methods by visiting networking conventions like Henry Stewart Digital Asset Management (DAM) conference and Oracle’s Analytics and Data Summit.

In the past, Jerry has worked with major production houses such as Harpo Studios, Digital Archive Group, and Teamworks Media. He has also lent his organizational expertise to companies such as Jim Beam, John Deere, Chicago White Sox, The Wrigley Family, Chicago Bears, Lurie Children’s Hospital, and the University of Iowa. Recently, he was enlisted by the e-commerce giant Amazon.com to help with training on their learning team.

Jerry holds a BA in Post-Production Management from Columbia College Chicago and a Master of Science in Information Management Degree from Dominican University, River Forest, IL.

HANNAH_WOLTER

HANNAH WOLTER

Account Analyst
Region: north americA

Hannah was born and raised in Charlotte, North Carolina. She later moved to New Orleans, Louisiana, where she earned her undergraduate degree from Tulane University, double majoring in digital media production and marketing. She decided to continue her education at Tulane, where she received her master’s degree in business analytics, with a specialization in marketing and management analytics. During her time as a student, she worked as an application analyst intern for Premium Parking, where she analyzed data from Premium Parking’s mobile application in order to further understand user behavior. She also worked as a data analyst intern for the New Orleans Saints and the New Orleans Pelicans, cleaning and analyzing big datasets to improve customer retention and e-commerce sales. She has also worked as a social media coordinator and online marketing strategist for the largest event production company in the New Orleans area, helping to build a search engine optimization and online marketing strategy. Apart from her experience working with big data, she also has extensive experience within the world of entertainment and production, where she has worked on multiple film sets as a production assistant.

After finishing her studies, she wanted to find a job that would require her to combine both her analytical and production background together, and APR allows her to do just that. She is excited to join APR and is looking forward to expanding her analytical capabilities and production knowledge. During her free time, you will either find Hannah working out in the gym or surfing on the water.

Chrissy_Riskam

CHRISSY RISKAM

Director of Data and Technology
Region: north americA

Chrissy started her career in feature films at Section Eight working with Director/Producers Steven Soderbergh and George Clooney on over 10 features including Ocean’s Eleven, Twelve & Thirteen and the academy award winning film Syriana. She then transitioned into working in non-fiction television for Discovery Channel, HGTV, and National Geographic, where she helped develop and produce several shows including The Deadliest Catch. In 2007, she was recruited into the advertising world to work at TBWA\Chiat Day Media Arts Lab to produce the new spots for the just launched Apple iPhone, and continued her tenure thereby producing over 100 commercials for Apple including the beloved Mac vs. PC campaign.

In 2009 she began work as an integrated producer at The Martin Agency bridging the gap between the broadcast and digital teams and working with such clients as Walmart, Exxon/Mobil, and Morgan Stanley. During this time she honed her skills as a front-end developer and worked as a freelance programmer building websites as well as a consultant in digital marketing. She is certified in Google AdWords, Analytics, and SEO and currently specializes in new-media digital and social media advertising for all of APR’s clients.

Trish

PATRICIA MURRAY

Group Director, Client Solutions, VP
Region: north americA

With over 20 years of experience as a production executive in the Advertising industry, Trish currently works as the right arm to agency management and marketing teams on the Microsoft account. As a strong leader and communicator, Trish fosters collaboration and integration across multiple agencies, production partners, and marketing teams.

With oversight of up to $45M in production spend annually, she’s earned a reputation as a creative problem solver with a proven track record in driving efficiencies across campaign platforms. She is a member of APR’s Steering Committee and is the AdPro Guidelines Specialist.

Sarah_Howell

SARAH HOWELL

Managing Director of Products and Services
Region: north americA

Sarah worked in advertising production for nearly 20 years before joining APR. From her industry start as an award-winning print producer to her previous role overseeing the operational and financial management of WPP’s Hogarth and Ogilvy partnership in Atlanta and Chicago, Sarah’s job has always been to bring order out of chaos and clear the path for the team to create remarkable work – delivered on time and, whenever possible, under budget.

During her tenure with WPP, Sarah managed print, digital and video production for Ogilvy Atlanta and Chicago, and acted as the Studio Global Brand Manager and Operations Lead for clients such as InterContinental Hotels Group and The Coca-Cola Company. She has managed studio teams, established processes across the globe and partnered with client marketing leaders to conduct industry analyses and opportunity assessments. Sarah has then taken these learnings to develop production plans with the objective of bringing programs to local markets successfully.

Prior to joining WPP, Sarah headed up the studio business operations at BBDO Atlanta, establishing the model for their “Cafeteria” studio business unit and managing print production for the agency’s key accounts.

Sarah’s career has been focused on finding efficiencies, determining new ways of working, boosting profits and carving out value for internal and external clients.

ALAN SADLER

Group Director, Client Solutions, SVP
Region: north americA

Alan has a global perspective on advertising production. During more than 40 years in advertising production, Alan has produced thousands of commercials, shot on six continents, in 37 countries and 42 states. He has collaborated with major advertisers and ad agencies worldwide.

Alan is a well-respected leader in the production community, having served as a national board member and chapter president of the Association of Independent Commercial Producers. In Alan’s eleven years with APR, his responsibilities include video, print & digital team management for multiple clients and data integration into APR’s online reporting system.

Kate

KATE BRIGANTI-WEAVER

Chief Strategy Officer
Executive team

Kate comes to APR with 17 years of client-side and agency experience centered in marketing services and operations; inclusive of integrated marketing planning, content strategy, creative development, production, agency management, branded entertainment, measurement, optimization and media planning and buying. She is passionate about the intersection of content and media and embraces marketing and ad technology in pursuit of it. Her ability to bridge the old and new media worlds fluently for creative agency partners is unique. Most recently she oversaw Marketing Operations for Conagra Brands amidst a marketing transformation for the company. Kate led integrated marketing planning, content strategy and production for the 20+ brands in the Conagra portfolio supported by Marketing Activation. She believes clients should employ a myriad of partners to create, curate and license content for brands to achieve the greatest bang for a client’s buck. Her leadership at Conagra prompted Brand Innovators to name her to its “40 Under 40 Midwest” class of 2017. Kate has also led robust branded entertainment partnerships with many media partners such as NBC, ABC, Scripps, Discovery, ESPN, Disney, Nickelodeon, Meredith, Adult Swim and Vice. Prior to Conagra, she held posts at The Media Kitchen, OMD, Mindshare and TBWA/Chiat/Day managing media and branded entertainment partnerships across a variety of clients such as Victoria’s Secret, J&J, Nissan, Diageo, Kao Brands, Novartis and ONDCP.

Outside of work, Kate and her husband are trying to keep up with their daughter Hudson (6) and son Trevor (4). She loves the outdoors, traveling and anything to do with health and fitness.

Erin

ERIN WILHOITE

Managing Director - Google Global
Executive team

Erin Wilhoite has over twenty years of domestic and international telecommunications and cable industry experience. Having held a variety of roles with British Telecom, Discovery Networks, AT&T, Comcast, and Charter Communications, she offers expertise in brand management, consumer and business-to-business product marketing, sales strategy, and strategic partnerships. Erin is a graduate of the University of Virginia.

Zack_Girson

ZACK GIRSON

Data Scientist
Region: north americA

Zack is a Colorado native who graduated from Colorado State University. He has worked in analytics in the research and professional realms for a combined 10 years. Zack is also a professional photographer, piano player, and enjoys lacrosse and volleyball. He is very excited to be a part of such a collaborative, insightful, and enthusiastic group of people.

William_Wiegman

WILLIAM WIEGMAN

Advisor, Video
Region: north americA

Graduate of the USC School of Cinema-TV and recipient of the William Morris screenwriting award, William Wiegman has been a tv/web producer for over 10 years. After relocating from L.A. to Nashville in 2000, William worked as a segment producer for cable networks UP and CMT and later a senior producer for AOL Advertising. In 2014, William became a production consultant for the cloud-based marketplace company StudioNow, advising top-tier brands and their ad agency partners on the creation of high-quality online content. William is currently freelance and lives in Brentwood, Tennessee with his wife and 2 children.

Tony_Mosa

TONY MOSA

Consultant, Video
Region: north americA

Anthony is an Award-Winning Executive Producer with 20+ years of successful leadership at advertising agencies and television production companies across a broad range of television commercial campaigns branding global products and services in automotive, retail, financial services, food and beverage, pharma and healthcare, and telecom industries.

He is a PMI certified PMP with a unique skill set of stakeholder guidance and process integration in the successful administration of client strategic goals. Anthony has a passion for the creative, integrated expression of a brand’s story across all touchpoints.

Tommy_Murov

TOMMY MUROV

Advisor, Post/VFX
Region: north america

Tommy Murov has been on all sides of the fence in advertising production – from the agency to production to post.

He began his career at Rubin Postaer in the Broadcast production department, first as a coordinator and then moving up in the ranks to a Sr. Producer working on award-winning Honda spots.

After nine years, he moved to Fallon in Minneapolis as a Sr. Producer working on BMW and United Airlines campaigns which was the perfect melding of his creative and administrative strengths.

At Nomad and Spot Welders, he was an Executive Producer and has freelanced at numerous other agencies, production and post production companies.

TJ_Harlton

TJ HARLTON

Experiential Invoice Analyst
Region: north america

TJ has worked in Production and Post-Production for over 30 years. Wearing many hats along her way. Producer for many TV, radio spots, and social media. Project Manager, Client Services, Account Management, Digital Asset Management, and is always willing help wherever she’s needed. She’s very client oriented and will make sure projects are on time and within the allowed budget.

Tim_Hayes

TIM HAYES

Experiential SME
Region: north americA

Tim Hayes has been producing large scale live events and experiential activations in New York City, and around the U.S., since 1999. Prior to that, Tim toured the world managing productions and show budgets for performing artists including U2, Bruce Springsteen, Van Halen and Bon Jovi. From 1999 to 2006 Tim oversaw all broadcast productions and live events for ABC / The Walt Disney Company in Times Square.

Since 2006 he has been the preferred experiential consultant for ABC / The Walt Disney Company’s “Entertainment and Sports Marketing Division”. In addition to that role, he serves as the government liaison and permit expeditor for leading production companies including GMR, TMA, Revolution, RelEvent and more. Tim has also managed numerous mall tours, college tours, concert tours and sport venue tours for brands that include AT&T, State Farm, Pepsi Co and Volvo of America.

Tim joined the APR team in early 2017 to guide key clients in finding monetary efficiencies while maximizing ROI. Other objectives include ensuring that downstream vendors present products with the highest possible standards while implementing best practices with reporting and data capture.

In 2015 Tim Hayes was one of only two people awarded a LIFETIME ACHIEVEMENT AWARD FOR EXCELLENCE by the International Special Event Society.

Tim_Bebber

TIM BEBBER

Advisor, Experiential
Region: north americA

Tim Bebber has over 14 years experience in the event industry and has worked with a magnitude of clients and partners throughout his career. He has positioned himself in the industry as a well-rounded ‘event expert’ by working on both the production and account side in the industry – starting his career as a production assistant for a mobile marketing campaign in 2004. He has been directly involved in over 200 events during his career, in addition to the build-out of the Daytona Chevrolet Experience at Daytona International Speedway.

Tim has a CDL Class A driver’s license from his work on the mobile marketing circuit. He holds a bachelor’s degree in Business Administration from Western Michigan University with a major in Sales and Business Marketing.

In addition to his on-site event experience, Tim has held positions such as Production Assistant, Producer, Technical Coordinator, Account Executive, Account Manager, and Account Director. When Tim is not on the clock, you can see him on the golf course or the basketball court trying to stay in shape!

Tim_Biggins

TIM BIGGINS

Advisor, Video
Region: north americA

Tim Biggins began working in production during the music video heyday of MTV in the late 1980’s. During this time he helped create high profile videos for such artists as Tom Petty, Janet Jackson, The Rolling Stones, Neil Young and Whitney Houston. Making the switch to commercial, long and short form television production followed, and for the past several years Tim has partnered with outstanding directors, producers, and production companies, on both coasts, to produce groundbreaking and amazing work.

Most recently, Tim had the great fortune of working as the Senior Broadcast Producer at Publicis Seattle. During that time he produced several National Network Campaigns for T-Mobile in addition to spots for the 2016 Rio Olympic Opening Ceremonies. Having filmed in locations all across the globe, he brings a wealth of knowledge and experience to every project he is involved with.

Susan_Kurtz

SUSAN KURTZ

Advisor, VFX/Post & Emerging Technologies
Region: north america

Susan is a VFX Subject Matter Expert and Specializes in Virtual Reality, Visual Effects, 3D Animation, and Post Production at APR Consulting. She is the leader of the APR Tech Team and works across all of our accounts. She started her career on the technical side of Visual Effects as an Application Engineer and 3D Artist in Games.

With her unique technical background and skills, she quickly moved into producing commercials for such companies as Digital Domain, MPC, and a52. Having produced multiple VES nominated spots, Susan brings 15+ years of visual effects experience and has worked with some of the best ad agencies, production houses, and directors in the world.

Susan_Canetto

SUSAN CANETTO

Director of Production Initiatives
Region: north americA

Susan has twenty years of experience in video and interactive media production. Her responsibilities have run the gamut from account management, project budget development and budgetary & schedule compliance to production resource allocation, project management and postproduction supervision. She is an expert in Excel.

In addition to project managing the Innovation Team, Susan provides data analysis and project management on client initiatives. Clients and colleagues alike value her positive attitude, collaborative spirit and insights.

Stephanie_Quartararo

STEPHANIE QUARTARARO

Managing Advisor, Content Creation
Region: north americA

Stephanie has been in commercial production for over 20 years and has shot all over the US and around the world. She was a Production Designer, UPM, and Producer and has been a partner in two successful production companies. Stephanie has been the catalyst for collaboration in order to produce commercials that enhance creative as well as serve her client’s needs.

In her years at APR she has worked across global and integrated accounts successfully partnering with stakeholders and agencies. She is a DGA member and brings thousands of days of production experience to her position as a brand executive producer.

Steffanie_Geiger

STEFFANIE GEIGER

Account Analyst
Region: north americA

Steffanie holds a BA in Biology and a minor in Film Studies from the University of North Carolina at Charlotte, where she focused on research and creative writing. She also holds a MS in Computer Science from Pace University, where she pursued her interest in data mining and analysis.

Steffanie is highly organized and detail oriented, and is always looking for new and efficient ways to interpret data and create client reports. In her spare time she enjoys traveling, is an avid reader and writer, and is an equestrian and animal enthusiast.

Sheila_Flaherty

SHEILA FLAHERTY

Sr. Advisor, Video
Region: north americA

Bio Coming Soon.

Ron_Hacohen

RON HACOHEN

Managing Advisor, Content Creation, VP
Region: north americA

Ron is an acknowledged leader in content production. His wide-ranging experience includes work as a line producer, executive producer and production company owner, overseeing scores of international projects. Ron’s world view and production acumen are widely recognized by his peers, who selected him as President of the Association of Independent Commercial Producers’ prestigious West Coast chapter. In that capacity, he helped spearhead a number of AICP education and training efforts. Ron is a sought-after seminar leader who has presented regularly at production workshops since joining APR in 2006.

Rick_Rosemeyer

RICK ROSEMEYER

Consultant, Video
Region: north americA

Rick joins APR after working in the TV commercial production industry for over 35 years. He began his career in Los Angeles as a P.A., working his way up the ranks to production manager and ultimately to line producer. Rick has been a member of the DGA for over 30 years working as both a UPM and 1st A.D.

He has produced over one thousand commercials in all areas of the U.S. As well as internationally in Spain, S. Africa, and the Netherlands. Rick has also worked as a freelance agency producer and as an Executive Producer at a Chicago production company.

Phyllis_Weisband

PHYLLIS WEISBAND

Brand Executive Producer
Region: north americA

Phyllis comes from a diverse production background, with an emphasis on animation and visual effects. In addition to being a Broadcast Subject Matter Expert, Phyllis is APR’s Practice Leader for Animation and Visual Effects. She has served as an Executive Producer and Producer on some of the advertising industry’s most high-profile campaigns from luxury cars and computers to soft drinks and running shoes.

Phyllis’ portfolio also extends into live action, feature films, music videos and video games. In the complex and ever-changing world of integrated marketing production, including the specialties of animation and visual effects, she understands how to match client needs with the most appropriate technologies and create process efficiencies between Clients, their Advertising Agencies and Production Partners. Phyllis is a member of the Visual Effects Society.

Patty_Nindorf

PATTY NINDORF

Controller
Region: north america

Patty is a hands-on, results-driven Controller working with all aspects of accounting and finance. Patty prides herself on her ability to create value though streamlining processes and computer automation to provide efficient and accurate information.

Having previously worked with companies like Haynes Mechanical Systems and Deep Rock Water, Patty has proven her ability to help business of all types succeed in various economic environments. Patty live in Denver with her husband and son.

Paul_Ripa

PAUL RIPA

Advisor, Social
Region: north americA

Paul has a producer brain, a creative soul, and an eagle eye for the details.

He has 15 years of multi-discipline award-winning global advertising agency experience in media, account management, and production. Past agencies include FCB, Leo Burnett, JWT and Y&R while working on brands like Michelob ULTRA, Jack Daniel’s, Clorox, Cox, Kellogg’s, Nintendo and Nestle.

Paul is extremely passionate about what he does and loves helping people. His background gives him a unique approach to help brands optimize their social media production through clear communication, stronger process, and purposeful strategy.

Patricia_Apoian

PATRICIA APOIAN

Consultant, Video
Region: north americA

Patricia is respected as a veteran Line Producer renowned for working with top-tier directors on global campaigns for the past thirty years. Her production expertise as both a producer and Assistant Director has been invaluable in helping advertisers and agencies reach their creative goals on time and within budget.

Patricia fosters a spirit of collaboration among all parties providing an objective POV and offering much appreciated advice to those fortunate enough to work with her. APR is happy to welcome her to the team!

Pam_Rohs

PAM ROHS-SONNER

Managing Advisor, Content Creation
Region: north americA

Pam started her career as a production assistant in New York while completing her master’s degree in Media Studies at The New School, eventually gaining the position of Executive Producer for many of the leading commercial directors in the industry.

As a former company owner with over 20 years experience in broadcast, digital video and music video production, Pam has a strong knowledge of commercial production and company management with an emphasis on process and cost efficiency. Pam is a former president of the east coast board of the AICP/Association of Independent Commercial Producers.

Nicole_McNeil

NICOLE MCNEIL

Client Services and Project Coordinator
Region: north americA

Nicole McNeil is a seasoned administrator from Brooklyn, NY. She has held various positions from Technology Analyst, Project Coordinator and IT Administrator across several industries such as real estate, academia and finance before joining APR.

She’s enthused about her transition from the IT space into the world of advertising.

Nicole graduated from Pace University with a Bachelor’s in Business Administration.

She enjoys spending time on the beach here or abroad reading magazines and lounging at home with the family.

Natalie

NATALIE MOSESSO

General Counsel and Secretary
Region: north americA

Natalie has been practicing law for over 12 years, most recently at National CineMedia (NCM) as Assistant General Counsel for the last 6 1/2 years. Prior to NCM Natalie worked as in-house corporate counsel for Vail Resorts and private practices at Latham & Watkins in Washington D.C. She also spent 3 years prior to law school as a CPA and auditor for KPMG and PriceWaterhouseCoopers in Chicago.

Natalie attended the University of Notre Dame for her undergraduate degree and Northwestern University School of Law in Chicago for her law degree.

Michelle_Hofbauer

MICHELLE HOFBAUER

Managing Advisor, Content Creation
Region: north americA

Michelle is a Production Specialist with 20 plus years of experience in the advertising industry helping clients and agencies to maintain standards of production in accordance with production guidelines and best practices. Her background is diverse having performed roles on both the agency and production sides with responsibilities including finance, production, bidding and marketing.

Her current role includes managing the daily business for an APR client that reaches across the entire media mix helping to maximize production efficiencies through process improvements, innovations, leveraging of shoots and assets, defining cost production benchmarks and overseeing the development of client reporting.

Megan_Strausbaugh

MEGAN STRAUSBAUGH

Resource Allocation Manager/Experiential
Region: north americA

Megan has over 16 years’ experience in the Experiential and Events Industry. From countless onsite automotive, non-profit and corporate events, she built her skill set from the ground up. Entering the experiential world as an event specialist, her primary focus was on the execution side of the business.

With her keen organizational skills, she quickly transitioned into multiple project/account management roles for various Tier 2 Suppliers. When she isn’t killing it in the gym or at her computer you can probably find her in the garden, at the golf course or in the kitchen preparing five-star meals for her family.

Max_Leach

MAX LEACH

Senior Digital SME
Region: north americA

Max Leach is a digital industry leader with many years in the trenches building out web, social and mobile content experiences. For the past 10 years he has worked for word-class digital agencies and prior to that he managed eCommerce development and production teams for well-known brands. Max is adept at championing transformative online experiences using flexible delivery approaches and cultivating strong, lasting relationships with teams and organizations. Max holds an MFA in Creative Writing from the University of Iowa Writer’s Workshop, as well as, a BA in Anthropology from the University of North Carolina. Areas of Expertise: Delivery, Operations, Project Management, Program Management, Production, Agile Scrum, PMOs.

Matt_Smith

MATT SMITH

Data Analyst
Region: north americA

Matt Smith was born and raised in the Chicago area. He later earned his Bachelor degrees in Mathematics and Actuarial Science at the University of Nebraska-Lincoln, where he focused on applied mathematics and statistics. However, post-graduation he returned to Chicago to work at CNA Insurance as an Actuarial Analyst. During his time at CNA he aided in data transitions and focused on data validation, process improvements, and analysis. He also has experience building models and monthly reporting tools to help gain insights for the company’s products.

After being with CNA for over two years, Matt decided that a career focused in the insurance world was not for him. He is excited to join APR and see how he can apply his skillset in a new industry. In his free time, Matt is a frequent concert-goer and foodie. On the weekends you’ll find him exploring the city of Chicago, trying the latest brunch spot, or returning to the suburbs to visit old friends and family.

Matt_Hintze

MATT HINTZE

Managing Advisor, Experiential
Region: north americA

Matt Hintze has 20 years in the event industry and has worked with nearly every major automotive manufacturer in the world. His 600+ events include ride & drives, racing events, dealer training, product testing/evaluation and consumer activation. Matt has worked nearly every position in and around the event industry working his way up the ladder from picking up cones to executive account manager and everything in between.

Matt was a Certified ISO 9001:2000 IATCA QMS Lead Auditor and part of the team that designed, developed, implemented and managed the quality system, policies and procedures for over 100 full-time employees and over 300 part-time employees.

In addition to his event experience, Matt worked as a Business Analyst with a software company that developed cutting-edge customized software solutions for automotive companies like General Motors and ACDelco, to growing healthcare companies such as Diplomat Pharmacy. Matt was an integral part of the development of the Toyota “Delivery Pro” and the One Connect home sleep study mobile applications.

Mary_Nuss

MARY NUSS

Accounting Clerk
Region: north americA

Mary has over 20 years’ experience in Accounts Receivable and client billing, mostly in the Engineering industry. Mary’s project billing experience and attention to detail will help improve APR’s client billing process. Mary is continually collaborating on work flow processes within the finance database and the invoicing for APR’s global client base.

Mary is from San Francisco, CA and has lived in Denver 18 years.

Mary_Catherine_Dunn

MARY DUNN

Managing Advisor, Content Creation
Region: north americA,

Mary Dunn is a Boston-based consultant for APR specializing in digital production. With over 15 years of online application experience in roles ranging from developer to production manager – Mary brings a unique blend of skills and holistic perspective to her work.

A central New York native, Mary studied Information Systems Technology and Library Science at Syracuse University, and Project Management (PMP) at Boston University.

Marie_Schroeder

MARIE SCHROEDER

Managing Advisor, Content Creation
Region: north americA

Marie is known for her collaborative nature and team approach. Drawing upon 20+ years on both agency and vendors sides, Marie provides APR clients with insightful production, post and VFX guidance. She has also helped establish preferred vendor programs for numerous clients.

Prior to joining APR, she was Senior producer at BBDO, FCB and DMB&B working on numerous accounts including Cadillac, Jeep, Dodge, Dow, and FTD. She became Executive Producer at Mad River Post where she opened and built a successful Detroit office, served six years on the board of the AICE and later joined Beast as Executive Producer.

Lucy_Vonghachack

LUCY VONGHACHACK

Consultant
Region: north americA

Lucy has over 15 years of experience in commercial post production with the focus primarily on editing, finishing, and VFX. She was an Executive Producer at one of the top Editing and online shops in Toronto, where she worked with the agencies, brands and directors on a wide range of work from award winning commercials to interactive videos, short films and series, and documentaries.

With her extensive post-production experience, her creative problem-solving skills and her collaborative nature, Lucy is someone that can be counted on as a great resource.

Loretta_Tassotti

LORETTA TASSOTTI

VIdeo SME
Region: north americA

Loretta Tassotti is a 25-year veteran of the broadcast advertising production industry where she began her career on the production company side (producing at all levels), to the agency side (as both a producer and business affairs professional). Loretta has worked on complicated campaigns on behalf of APR clients (with and without AOR’s) producing assets for all media channels (broadcast, digital, web videos and print).

As one of two go-to people on music and talent issues across all APR clients, Loretta is also very skilled and familiar with negotiating licensing and defining best practices in talent (with regards to unions, hiring practices, casting, and defining usage options).

Lisa_Ventrella

LISA VENTRELLA

Consultant, Print
Region: north americA

Lisa Ventrella has decades of production, creative and management experience honed in the agency environment and, more recently, in-house corporate roles. She has worked on print and digital projects for clients in the automotive, retail, financial and healthcare industries. She comes to APR from GateHouse Media where she was the Creative Manager, guiding the development of 9,000 print and digital ads per week.

She recently returned from climbing Machu Picchu on a multi-sport trip to Peru. She’s a fairly decorated Spartan racer, trail runner and adventure seeker. She is fueled by strong coffee and big ideas. She enjoys reading, decorating, fitness, travel and family time with her husband and kids. Lisa is originally from Wisconsin but graduated Magna Cum Laude from Bradley University.

She is grateful to be part of the APR team and looks forward to working with you.

Lisa_Hutter

LISA HUTTER

Senior Accountant
Region: north americA

Lisa has worked in Finance/Accounting for more than 21 years. She started in investor services for a large mutual fund company and eventually moved into corporate accounting. She also worked for small startups running the Accounting/HR departments and most recently as a consultant working with a wide range of companies helping to develop new processes, perform reconciliations and general accounting. She received her bachelor’s degree from CU Boulder, keeping the tradition alive as her parents and sister also received their degrees at CU.

She is a Colorado native and a first generation American. She was fortunate enough to spend most of her childhood summers in Hungary and Austria with her extended family. She has traveled extensively throughout Europe as well as Canada and New Zealand. In winter she spends all her spare time in Winter Park as a coach for their developmental ski team. All three of her kids were a part of the team and she is excited to be able to coach up the younger athletes. Summer is also spent in the mountains hiking, ATVing, and just enjoying all the beauty Colorado has to offer.

Laura_Breitner

LAURA BREITNER

Sr. Client Operations Manager
Region: north americA

Laura Breitner has over 20 years experience in the advertising industry. Laura started her career at a full-service production and post production facility where she worked in many areas including business administration, sales and project management.

From post production Laura moved to advertising agencies as a broadcast business manager.

Laura_Alexander

LAURA ALEXANDER

Client Services Manager
Region: north americA

Laura is responsible for ensuring that APR maintains best-in-class service across its entire client base. As Client Services Manager, Laura works with all of APR’s client teams—in the U.S. and abroad – to facilitate communication, provide continuity, implement new initiatives, and ensure that clients receive the level of support they expect.

She maintains a big-picture, global perspective that helps promote synergies and innovation across APR’s entire business portfolio.

Kylie_Resnick

KYLIE TOLLIOS

Client Operations Manager
Region: north americA

Kylie grew up in the Chicago area and attended the University of Illinois, majoring in Media and Cinema. Post graduation, she relocated to Los Angeles to be a Production Assistant for The Ellen DeGeneres Show, which led to freelancing for some pilot productions. Soon after, she landed at Pulse Films, an innovative and rapidly growing production house owned by Vice Media. After managing their office for a year, Kylie got into Production Accounting and supervised budgets, oversaw productions, and offered therapy sessions to coworkers. Only the desire to not settle in LA moved her from Pulse, and Kylie relocated to Denver just a few short months ago. She is beyond thrilled to join APR and stay in this crazy, rewarding industry. Kylie’s hobbies include weightlifting, restaurant-ing, and reading a good mystery novel (preferably not all at the same time).

Kristen_Eilers

KRISTEN EILERS

Operations Administrator
Region: north americA

Kristen is from California, where she earned her Bachelor of Arts degree in Photography from California State University – Sacramento. She relocated to Denver almost 7 years ago in search of a new adventure, where she also recently earned her Certified Nutrition Therapy Practitioner certificate.

She is APR’s Operations Administrator, with many years of experience in office management, project management, executive assistance and providing internal administrative support to multiple levels of leadership and all team members.

Outside of the office, Kristen enjoys being outside in beautiful Colorado as much as possible (and taking lots of photos!) with plenty of hiking and camping with her loved ones and dog.

Kristen-Carlson

KRISTEN CARLSON

Sr. Client Operations Manager
Region: north america

Kristen Carlson has spent the past 18 years as a Post Production Supervisor/Project Manager, 13 of those for The Oprah Winfrey Show. Her expertise lies in leading companies in the establishment of internal systems, tracking profits and improving workflow.

A firm believer in the concept that we can all make the world a better place by starting in our own communities, Kristen’s volunteer work has been focused at the grassroots level enriching the lives of children in her community.

Kolby_Slocum

KOLBY SLOCUM

Managing Advisor, Content Creation
Region: north americA

Kolby is an accomplished executive producer who has spent his career telling compelling stories that connect with target audiences and get results for global brands and top agencies. His well-rounded background in film, live television, and digital content strategy enables him to understand client needs, generate big ideas, lead effective production teams, and always deliver, regardless of budget or timeline. Since 2010, he has helped agencies including VML, Story Worldwide, Tribal, and FCB navigate the convergence of traditional and digital production while building the teams and infrastructure to support it. He is an award-winning creative content producer equally comfortable producing broadcast, digital, live event, and experiential solutions that drive client retention, revenue, and customer engagement across multiple channels.

As a leader, he focuses on providing the knowledge, tools, and opportunities for his teams to develop valuable skills and the confidence that ensures their growth and happiness. He also has a unique ability to take the most complex multi-channel initiatives and break them down into manageable projects.

Kolby’s journey started at NYU where he honed his storytelling skills and cinematic aesthetic and was awarded the Lew Wasserman MCA Fellowship. After a brief stint in development and music video production at Universal Studios in L.A., he worked as a live broadcast director for Cablevision in New York. This pivotal role introduced him to the world of end-to-end production, shoestring budgets, and split-second decision making that would ultimately define his future success.

Since then, he has taken on multiple agency leadership roles that leverage his creative, production, and operations skills, and embrace his passion for developing strategy, projects, and people.

Katy_Greene_Williams

KATY GREENE WILLIAMS

Consultant, Video
Region: north americA

For more than 30 years, Katy has been actively engaged in the broadcast film content arena. Her career began in action sports and live broadcast television. Ultimately, she found her way to commercial production. Katy has worked at many of the leading production companies, collaborating with top talent to produce award-winning content. She has shot hundreds of commercials in nearly every product category, and on location in over 20 countries. Having started her career as a production assistant, and working her way to executive-producer/partner has given Katy a deep, comprehensive and practical understanding of the business. Katy keeps the big picture in focus, while finding creative solutions, nurturing relationships, and creating process efficiencies.

Katie-Larsen

KATIE LARSEN

Advisor, Experiential
Region: north americA

Katie started in the automotive events industry as a Product Specialist for SAAB Cars, USA. She traveled the country representing the brand at experiential events and auto shows. That experience led her to become an event manager for Saturn Mobile Events Team where she managed and coordinated over 1,000 experiential events and a team of 15 Event Marketing Specialists.

She then worked with the GMC, Buick and Chevrolet brands in the management, coordination, creative, and execution of ride and drive tours, before moving on to ideation, planning, development and execution of trade shows for the Motorola brand. Katie’s vast experience in the automotive & events industry has given her a strong appreciation for experiential marketing, to which she feels she is always learning something new.

Kathy_Keith

KATHY KEITH

Content & Training Manager
Region: north america

Kathy has a diverse background that includes marketing, sales and education. She has filled many roles at APR since coming on board just a year after the company’s inception. Today, Kathy leads the development of the training program including client and industry seminars and all internal onboarding and continuous training of all at APR. She also provides overall guidance and historical perspective for a global oil and gas account.

Kathy is known as a quick decision-maker with superior problem-solving skills and a keen sense of client service.

Karen_Beard

KAREN BEARD

Video SME
Region: north americA

Karen’s production experience spans more than 35 years. She has served in a variety of key positions, including producer, production manager and project supervisor. Her background covers most major product categories, with experience that extends from TV and print to various forms of New Media.

Karen also has an extensive background in feature films and has worked on a number of television series.

Kait_Boehm

KAIT BOEHM

VFX/Post SME
Region: north americA

Kait became interested in advertising during her university years when she would visit her sister at Bozell in Detroit. The fact that everyone seemed to be having fun was very appealing to her. Then one day out of nowhere, she realized she wanted to become a Producer. Three cities later including Dallas, NY and now based in LA, Kait has a very strong, well rounded production background that includes a few decades of advertising agency, post and visual effects experience including brand, retail, social, digital, and long format projects for TV, features, music video and digital use.

Throughout her career, Kait has successfully managed award winning campaigns, along with a vast range of personalities, clients and productions, at some of the top international award winning advertising and post production companies. During her last staff run at The Mill, she was known as ‘The Specialist’ for handling the toughest clients and project challenges with grace, ease and outstanding client satisfaction.

In her free time, Kait loves to travel and anything that is active outdoors such as hiking, biking, beach play, dance or pilates. She’s also into Mind Body Soul energy healing and meditation.

Julie_Shepard

JULIE SHEPHERD

Sr. Client Operations Manager
Region: north america

Julie is a seasoned Production Manager with both agency and client-side experience. Her background includes oversight on national broadcast and print campaigns for some of the world’s leading brand names. In addition to her hands-on production expertise, Julie has served as a Broadcast Business Manager, overseeing budgets, managing vendor relations and tracking usage rights.

At APR, Julie’s diverse background helps APR ensure that client projects stay on track and meet expectations.

Julie_Lane

JULIE LANE

Managing Advisor, Content Creation
Region: north americA

Julie brings to APR an extraordinary 15+ years of experience with a rare blend of skills in creative services management, production, design, technology, operations, budgeting, estimation and process improvement. Having worked “all sides of the street” – client, agency, and vendor – she is adept at applying those skills to all aspects of marketing, particularly in print and digital.

She has played key roles reviewing advertising and marketing production functions to extend services, reduce costs and increase efficiencies. Julie has also performed roles managing advertising production and agency compensation both retainer and project based. She is expert in design management, studio operations, overseeing schedules, costs, and digital delivery for publications, large and small, print and tablet. She is familiar with emerging technologies focused to develop, test and implement automated solutions that accelerate re-scaling, transcreation and distribution of marketing content.

Julie is Adobe “hands-on” and proficient with both Mac and PC. She is totally familiar with all the requisite programs including Creative Cloud, InDesign, Photoshop, Illustrator, Professional, CMS, MS Office, Digital workflows and more. Clients have included OEM Automotive, Consumer Packaged Goods, Consumer Electronics, Entertainment, Financial, Insurance, Legal, Pharmaceutical and Non-profit.

Jerry_Sukys

JERRY SUKYS

Consultant, Video
Region: north americA

Jerry is a veteran executive with over 30-years experience in both production and post production. He began his career as a line-producer overseeing broadcast projects for major national advertisers such as Levi’s, McDonald’s, Coca Cola, Nike, Adidas, State Farm, Cadillac, VW, Ford, MasterCard and many others. He has produced commercials all over the U.S. as well as Hawaii, the Caribbean, Australia, South America and Europe. Jerry has been an executive producer at several production companies and in 2003 transitioned to editorial / post production assuming executive producer duties at several prominent editorial companies and in-house agency facilities. Jerry brings a broad range of expertise and knowledge of the entire production process with him to APR.

Sharon_Groh

SHARON GROH

Advisor, Video
Region: north americA

Sharon comes to APR with over 35 years of experience in Advertising and Commercial Production. She started as a print and broadcast producer at an award-winning agency in her home town of Chicago and quickly transitioned into the role of commercial line producer — eventually moving to Los Angeles. Sharon’s role as a producer has always involved being the diplomat, teacher and “den mother” —connecting client, agency and production company while generating long lasting relationships with them and the crews and vendors that help to make a successful production happen.

Sharon has enjoyed producing not only in North America, but all over the globe. She has worked on productions large and small, for broadcast and digital and from conception through deliverables — working with “real” people and celebrity talent and athletes. She has also worked as a bidder and executive producer. When she started, production assistants were sent with a notebook and a roll of quarters to a payphone and video assist was black and white (if at all) — so she has seen and grown up with the changes in commercial production and the knowledge that has come along with it.

12 years ago, Sharon and her husband moved to Bend, Oregon (despite the apartment she keeps in Hollywood) to raise their two, now adult sons. When she can break away from her computer, she enjoys all the outdoor activities Bend has to offer and still finds time to serve on the 4-person board of a local non-profit The Good Thought Good Action Foundation, which provides training and college assistance scholarships to kids in non-traditional sports.

Jeri_Vaughn

JERI VAUGHN

Production Supervisor
Region: north americA

Jeri’s nearly thirty-year career started in Chicago after graduating from Columbia College with a degree in television production. Her diverse background includes advertising, TV-radio and video production, photography, business ownership and client management.

In advertising, she worked at McCann-Erickson and DDB Seattle as a business affairs manager, broadcast producer, and director of editorial services. She co-owned a video production company for over ten years, producing videos for clients such as Nordstrom, Starbucks, REI, and Microsoft.

Jennifer_Dixon

JENNIFER DIXON

Director of Corporate Travel and Events
Region: north americA

Jennifer handles the complexities of arranging global travel for the entire APR team. It’s a fast-paced job that requires flexibility, patience and exceptional problem-solving skills. Jennifer’s background as a paralegal for one of the East Coast’s largest – and most diverse law firms provided a solid foundation.

She is also an accomplished photographer who appreciates the aesthetics of advertising production.

Jackie_Wojcik

JACKI WOJCIK

Client Operations Manager
Region: north americA

Jacki has 15+years of agency side experience, working primarily in account management. She worked in the experiential and activation space with Momentum (part of McCann Erickson) on Buick in Detroit where she helped to develop promotional programs to support launch vehicles through sponsorships with the PGA, Tiger Woods and the Emmys. Jacki began her career in Chicago at some of the big agencies like Frankel (now Leo Burnett), DDB and Wunderman working with integrated marketing clients like the USPS, United Airlines and State Farm. She attended Michigan State University.

Heidi_Holtz

HEIDI HOLTZ

Sr. Client Operations Manager
Region: north americA

Heidi Holtz has spent the last 17 years in Post Production as a producer with a strong focus on audio. She is at her best at providing structure and support for the overall vision of a collection of projects. Among Heidi’s core competencies are monitoring budgets & expenses.

Heidi has a big heart for animals and dedicates her spare time in rescue efforts for homeless animals as well as shelter pets.

Gaytana_Carrino

GAYTANA CARRINO

Managing Advisor, Content Creation
Region: north americA

Gaytana has over 20 years experience owning and operating successful full-service photography studios. Her dedication to the production process from bid to wrap, along with her attention to detail has consistently delivered high profile campaigns on schedule and under budget making her a much sought after producer by photographers worldwide.

At APR, Gaytana leads the Still Image Practice. She works across clients to oversee globally integrated campaigns to provide transparency, best practices and identify efficiencies thru the entire production process. She is involved in on-site training and speaking engagements on a wide array of production topics.

Eric_Bixon

ERIC BIXON

Digital SME
Region: north america

Born and raised in New Jersey, Eric had a “first career” working in the film and music industries before leaving the action-packed world of entertainment behind for the even more action-packed world of advertising.

Eric is a natural collaborator with a creative approach to both production operations and management, tools he sharpened working on both the vendor and agency sides of the business, as well as his post-agency life as a small business owner. Eric is an award-winning Executive Producer and has held various leadership roles where he helped establish and run digital production departments at various world class advertising agencies.

When he’s not looking for efficiencies or implementing best practices he can be found hiking around Los Angeles, searching for the perfect beer and obsessively ranting about music to anyone who will listen.

Eden_Brussow

EDEN BRUSSOW

Data Validation Specialist
Region: north americA

Eden is originally from a small town in central Wisconsin and attended the University of Wisconsin – Milwaukee, majoring in Communications and Journalism with an emphasis in Public Relations. She moved to Colorado shortly after college and has been there for over 4 years. She previously worked in data marketing where she dealt with all inbound file transfers. Her new role is the Data Validation Specialist on the Google account. Her hobbies are hiking, skiing, seeing live music, yoga, traveling and dog-sitting. Eden is very excited to get started and work with everyone at APR!

DAVID QUARTARARO

Managing Advisor, Content Creation
Region: north america

David brings over 25 years of production experience to APR including films, commercials and branded content. He moved from freelance production to the executive side in the early 90’s. As Executive Producer at some of the industry’s most prestigious production companies he represented directors who have won every major award offered by the industry. In addition to general production experience, David also brings an extensive knowledge of automobile advertising.

As a trusted advisor to the industry, David has helped negotiate labor contracts and industry guidelines and he served several years on the board of the AICP. Since joining APR in 2014 David has consulted on over 80 broadcast campaigns involving ten different brands.

CORALIE_CLAFFEY

CORALIE CLAFFEY

Sr. Client Operations Manager
Region: north america

Coralie has held a diverse set of positions throughout her 12 years of experience in the commercial and videogame production industries, with a primary focus in client services, talent management and business affairs. She has managed relationships with some of the biggest talent and lifestyle brand names in action sports, handled a multitude of licensing agreements and collaborated on key marketing projects for a five-year series of AAA videogame titles. She is also well versed in public relations, sales & marketing and brand development.

Cindy_Epps

CINDY EPPS

Brand Executive Producer
Region: north americA

On the heels of a long and successful career as an award-winning agency producer and executive producer, Cindy joined APR in October 2016 as a Brand Executive Producer. With over 25 years working with large global brands and agencies, Cindy brings to APR and our clients a wealth of cross-platform expertise, deep experience in developing processes and a well-honed talent for understanding the boots on the ground details of creative production while focusing on the big picture and overarching goals. In addition to project advisory work with her clients and APR team members, Cindy also specializes in Asset and Rights Management.

CHRISTOPHER_GRIMSTON

CHRISTOPHER GRIMSTON

Managing Consultant, Content Creation
Region: north americA

Christopher Grimston (CG) has over 25 years of broadcast and content production experience in a variety of international markets.

He was a founding partner of The Hive Strategic Marketing working with clients like Molson, Miller Global, RBK, Live Nation and Rogers.

CG is a co founder of Alibi Entertainment, a Toronto based production company focussed on non scripted lifestyle and documentary content. In addition to his consultancy work for APR Canada working with clients such as Pepsi, Hershey,McCain and McDonald’s, his consultancy has worked with GMR Canada, Boom Marketing, Influence Marketing, 5Crowd and Next Level Thinking.

His wealth of cross-platform experience has been a welcome resource to the APR team.

He’s provided independent consultant services to APR since 2014.

Charlie_Curran

CHARLIE CURRAN

Consultant, Video
Region: north americA

Charlie has extensive leadership and management experience as an executive producer at production companies and advertising agencies. Along with management and mentoring roles he is a highly experienced, level headed, insightful producer, able to clearly balance creative vision with excellent value.

He is well versed in post production and talent matters as well as international and tax credit opportunities.

Charlie’s clients span all industries and product categories. For APR, Charlie has consulted for Moet Hennessy, L’Oreal, Diamond Producers Association, White Wave and Subway.

Cathy_Brinn

CATHY BRINN

Lead, Client Operations, Client Services
Region: north americA

Cathy has over 20 years of professional experience as a Print Production Manager, Production Analyst and Reporting Manager. During her almost 10 years with APR, she has helped increase team productivity by focusing on process improvement, developing tools and documentation. Cathy has a passion for data and has dedicated much of her time to standardizing, validating and analyzing APR’s client data in an effort to create insightful and useful client reports.

She also works closely with the Data and Technology team, re the development of AdPro. In addition, Cathy collaborates with multiple teams across APR allowing her a unique bird’s eye view.

Carolyn_James

CAROLYN JAMES

Advisor, Video
Region: north americA

Creative, organized, calm, and solution oriented, all describe Carolyn. She was born in Germany and grew up in West Bloomfield MI a suburb of Detroit. She moved to Chicago, after studying psychology and fine art, at the University of Michigan. Beginning her career in advertising, she transitioned from print to broadcast production and ultimately left agency life to start her own production company.

As Executive Producer and department manager at J. Walter Thompson she honed her people skills, hiring and supervising production department personnel and interacting with high level agency and client executives. Her company, Department of Production, has given her a sharp eye for managing the budget, as well as the client. She has a knack for finding talented people who are right for each project, and a solution to every challenge.

To unwind she enjoys sailing on Lake Michigan, “Nature baths” (aka walks in the woods) and she is a mean Iron Chef, who loves to cook for family and friends.

Carol_Pock

CAROL POCK

Sr. Advisor, Video
Region: north americA

Carol has a multifaceted production background with over 25 years’ experience. She started her career as a freelancer, working in a variety of crew positions, on the production side of the business. She then transitioned over to the agency side of the business where she was a producer with some of the nation’s leading agencies.

Carol became a skilled production executive undertaking a wide variety of responsibilities including bidding, contract negotiations, production management and budget actualization. In her current position, Carol serves as key production liaison for a number of brand groups.

Bryan Cohen

BRYAN COHEN

Business Development Manager
Region: north america

Bryan Cohen was born and raised in South Florida. He attended the University of Central Florida where he earned his BS in Business Management and later an MBA. Bryan’s career has focused on Business Development, for both large private and public sector companies in Central Florida, Washington D.C. and most recently Denver, Colorado. He has led numerous teams to compete and win multi-million dollar revenue opportunities.

Bryan’s strengths include relationship building, process improvements, having a sense of humor, and maintaining a positive attitude. Bryan’s hobbies include live music, playing guitar/bass/keyboard, traveling the world, cooking, and spending time with his wife and dog.

Brent_Perlman

BRENT PERLMAN

Managing Advisor, Content Creation
Region: north americA

Brent joins APR after working in the production of television commercials for over 25 years, working through the ranks of production, producing hundreds of spots. Prior to APR, Brent worked for many years as an Executive Producer, managing production companies, directors, and working with major advertisers across the US and internationally.

Brent has served on both the AICP National Board of Directors, and East Coast Board of Directors. He also served as a member of the AICP Labor Committee successfully participating in the negotiations of many current union contracts, as well as serving on the Business Affairs Committee.

Brent_Campbell

BRENT CAMPBELL

Consultant, Digital
Region: north americA

With more than 20 years of experience, Brent Campbell has played a leadership role in the digital production, user experience and brand marketing efforts for companies ranging from Fortune 500s to start-up corporations. He has a successful track record of delivering positive results for companies in the investment, technology and entertainment sectors. Prior to joining APR, Brent was an Assistant Vice President and Senior Campaign Manager at an international investment management firm based in Los Angeles. He was responsible for overseeing the production timelines and budgets for the global brand advertising campaigns, while also managing the campaign operations team and the creative agency partners.

When Brent isn’t busy at work, he enjoys spending time outdoors with his wife, developing and testing investment models, attempting to develop a green thumb with his vegetable garden, and discovering new hiking trails in the Rockies.

Brandon_Chu

BRANDON CHU

Sr. Account Analyst
Region: north americA

Brandon joins APR as a Production Analyst, servicing the HP team. Brandon brings with him a great deal of finance experience from the agency side and with his vast production finance knowledge and analytical skills, he is excited to help APR clients maximize production efficiencies.

Brandon is a Los Angeles native who enjoys cheering for the Lakers and experimenting with new brews.

Becky_Robinson

BECKY ROBINSON

Client Services Coordinator
Region: north americA

Becky comes to APR after years as a professional opera singer. In addition to performance, she has experience in higher level education administration and private education. Her time on stage taught her a host of skills, all of which help her provide support to APR’s leadership team. As one of APR’s Client Services Coordinators, Becky supports the CEO, the Executive Director of Client Services and Managing Directors.

Anthony_Vozza

ANTHONY VOZZA

Video SME
Region: north americA

Anthony has worked in the production industry for over 30 years. After working his first 4 years freelance he joined a NYC based company as a production manager on an HBO series soon after he became EP and stayed for 7 year producing content for major creative agencies.

Anthony started his own production service company (Shoot New York) in 1992 which supported commercial projects around the world. Having gained tremendous insight into production costing, he decided to work as a consultant in 2008, primarily supporting Fiat Chrysler Automobiles (FCA).

From 2013 to 2018, Anthony was hired by FCA to serve as head of production leading the company in a strategy to increase production and cost knowledge and eventually move the production bid process in-house.

Anne_Marie_Lasher

ANNE MARIE LASHER

Managing Advisor, Content Creation
Region: north americA

Anne Marie has more than 25 years of production experiences in the advertising industry assisting brands and expanding their business and creating marketing content efficiently. Her years of working for an advertising agency extended her reach to include all aspects of production and post-production, talent management and business affairs, content distribution, and client management.

Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Andrew_Kurzon

ANDREW KURZON

IT Supervisor
Region: north americA

Andrew manages the planning, implementation and maintenance of APR’s internal technology, including servers, networks and software tools. Andrew holds an undergraduate degree from the University at Buffalo, and a graduate degree in Telecommunications from the University of Colorado.

His career started at Apple in Boulder, and moved on to a network engineering role in the College of Engineering at CU-Boulder. He has been with APR since 2001. In his spare time, he rides and race road bikes and maintains a steady diet of live music.

Allison_DiLiberto

ALLISON DILIBERTO

Advisor, Digital
Region: north americA

With 18 years’ experience working in the digital media universe, Allison has held several roles, first starting out as a graphic designer and front-end developer, leading into the past 10 years where she has been a digital media producer. Her industry experience includes working on both the client and agency side, spanning across several industry verticals that include Technology, Global Business, Consumer Brands, e-Commerce, Pharmaceutical, Health & Wellness, Energy Solutions, Entertainment, Sports, Education, and Non-Profit.

Over the course of her career thus far, Allison has gained a complete and advanced understanding of the full life-cycle entailed to produce and deliver a wide range of engaging multi-media projects, which include websites; interactive applications for web, desktop, touchscreen, tablet & mobile; online publications; CMS applications; SEO/SEM; analytics; branding; print & online B2B/B2C marketing & advertising communications; corporate communications; and social media marketing campaigns.

Allison thrives in diverse and changing environments while remaining focused & pragmatic. Her passion for innovative ideas, creative problem solving, and strategic thinking have provided for her a fundamental understanding of the processes, tangibles and intangibles necessary to achieve that which reaches beyond desired creative and strategic goals.

In her free time, Allison is dedicated to practicing yoga and mindful meditation daily. Additionally, she also loves skiing, swimming, playing golf, and just about any activity that brings her outdoors.

Alexa_Daiutolo

ALEXA CONSTANCIO

Sr. Project Manager
Region: north americA

Alexa has held several diverse positions since starting at APR 6 years ago. Her roles have included Executive Assistant to the CEO and Managing Directors, Client Services Coordinator, and Project Manager.

She has played key roles in the training and marketing divisions where her organizational skills and collaboration have been instrumental in the success of both departments.

Abbe_Daniel

ABBE DANIEL

Managing Advisor, Content Creation
Region: north americA

Abbe Daniel is an executive producer who has worked with a variety of advertising agencies, production, post production, vfx and technology companies. Over the last 25 years, Abbe oversaw campaigns for Google, Intel, Microsoft, Facebook, GM, National Geographic and NBCUniversal. Alongside of the entertainment industry, she owned and managed a table tennis company for 8 years, and now a subsidiary of Joola USA.

Abbe holds a bachelor of arts degree in film, media and communication from UC San Diego. In her spare time, she enjoys scuba diving, skiing and sailing. Abbe lives in the greater New York area and has two sons, a comedy writer/director and an industrial designer.

Abby Knowlton-Schilling

ABBY KNOWLTON-SCHILLING

HR Generalist
Region: north americA

Abby is the Office Manager / Operations Assistant at the Denver Headquarters office. Her responsibilities encompass many aspects of the business; she works closely with the HR and Finance teams and directly supports the HR Manager and CFO. She is flexible yet organized, ensuring effectiveness of Headquarters.

Abby got her undergraduate degree from Guilford College in North Carolina. She has past experience supporting executives and managing operations in both the non profit world and the Denver startup scene.

Theresa

TERESA CHARLES

VP Human Resources
Executive Team

Teresa has expertise in traditional HR positions as well as in the HR consulting arena. She has experience developing and delivering customized HR strategies and solutions for multiple companies with up to 750 worksite employees who have multi state and global locations. Teresa has a training and development, recruiting, employee relations, and benefits administration background and is an accomplished, engaging presenter and trainer. Being a resourceful, innovative business consultant, guiding enterprise coordination and HR infrastructure to meet complex requirements that drive retention and satisfaction has made for a successful career.

Having knowledge of operations across multiple industries, Teresa has a proven ability to deliver a diversity of project deliverables. Established strategic goals and objectives to align company and teams through an understanding of business plans and business operations from an owner’s perspective. Teresa supported her client base working with C levels, key contacts and employees with HR assessments, strategy, employee relations, investigations and all HR related matters.

Kerry_Quinn

KERRY QUINN

CFO
Executive Team

Kerry brings more than 30 years of executive level financial leadership servicing major clients such as GSK, Bank of America, Eli Lilly, Darden Restaurants, P&G, and DirecTV.

Prior to joining APR, Kerry led Grey’s global commercial practice, an appointment he received after a successful stint as Grey’s North American CFO. Kerry has held several CFO level positions within WPP and IPG, at leading agencies such as McCann, StrawberryFrog, Bozell, BBDO, and Young & Rubicam. He is a qualified Six Sigma black belt, and has a proven track record of driving growth, building brands, and unlocking value for companies of all sizes.

Kerry lives in South Orange, NJ with his wife and enjoys spending time with his two grandchildren.

Sue_DeLopez

SUE DE LOPEZ

Managing Director, Global Business Development and Marketing
Executive Team

Sue De Lopez is a brand strategist who excels in total market consumer understanding and marketing. She started her career in advertising over 20 years ago at Publicis, and recently she managed Western Union’s global business for McGarryBowen. She has contributed to a variety of award-winning multicultural integrated marketing campaigns for leading national clients.

Sues has proven as a stellar leader by not only her ability to deliver strong business results for clients, but also by growing and developing her team. Multicultural marketing has constantly required keen expertise in trends for both national and international work, which Sue has appropriated as her forte. Her strategic innovation through superior consumer understanding has led to outstanding account growth and solidified her role as a trusted management partner and true team mentor.

Among many accomplishments, Sue was awarded “The Lion That Roared” Award from Publicis’ Saatchi & Saatchi for her inspirational leadership and expertise in the mission, vision, and values of her stewardship with General Mills.

Clients she has worked with include Western Union Domestic & International, Burger King, Gerber Baby Food Products, Dish Network, Continental Airlines Latin America, Payless ShoeSource Latin America, MillerCoors, National Pork Board, General Mills, NBA, Genentech, Susan G. Komen Foundation, Procter & Gamble, Master Card, Verizon, Nationwide, Amway, Canon, Marriott, Reliant Energy, AARP, Eli Lilly, Conagra, Smuckers, Hershey’s, and Kraft.

Fiona_McBride

FIONA MCBRIDE

Executive Director of Client Services
Executive Team

Fiona has a strong footing in the world of account management and agency leadership, having honed her skills at some of the best known agencies in North America: Ogilvy, Cossette, MacLaren:LINTAS, and BBDO. She also has a strong entrepreneurial side having enjoyed running Amalgamated, a boutique agency in NYC. Fiona has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. She is especially proud of the business building creative work that she’s been involved with over the years.

Before joining APR, Fiona was the Managing Director at Womenkind, President of Amalgamated, an EVP at BBDO New York and, Director of Client Services at BBDO Canada. Not all at one time of course!

Scott_Stevens

SCOTT STEVENS

General Manager
Executive Team

Scott comes to APR with 20+ years client-side Marketing & General Management experience with P&G, Coors Brewing and WhiteWave Foods. He was involved in leading the marketing and advertising for brands as diverse as Oil of Olay, Coors Light, Blue Moon and Silk Soymilk. At Coors 20 years ago, Scott was Jillian’s first production consulting client – and has been a huge proponent of APR’s value ever since.

At APR, Scott serves as General Manager leading the Executive Leadership Team in its strategic guidance of the company and the ongoing daily business operations for the company. He brings an important “client lens” to the services APR provides.

Jillian

JILLIAN GIBBS

CEO
Executive Team

Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA.

Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR’s original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape.

Jillian is a sought-after speaker on advertising transparency, diversity, and promoting opportunities for women. To book for speaking engagements, please contact Becky at Denver HQ.

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JOB TITLE
Region: north americA, LATAM, EMEA, or APAC

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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

First Last

JOB TITLE
Region: north americA, LATAM, EMEA, or APAC

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

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