COVID-19

APR’s COVID-19 Production Resources

April 13, 2020

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The impact of the COVID-19 pandemic on society as a whole – and the subsequent impact on the marketing industry and the clients we serve – is resulting in brands being faced with a host of new challenges to which effective, timely solutions aren’t always self-evident.

APR supports a wide breadth of clients across all industry verticals, from Automotive to CPG to Tech. In many cases, clients require bespoke guidance to address the production implications resulting from the impact of COVID-19 across their content creation ecosystem. As such, APR is poised and ready to provide expert support in assisting client partners through this time, including, but not limited to:

Mitigating Financial Risk for Current and Planned Advertising Production
Alternative Approaches to At-Risk Productions
Live-Action Shoots: Options & Considerations
Low-Cost Geographical Hubs
Assessing Production Insurance Coverage During COVID-19
Evaluating Supplier Capabilities/Supplier Selection
Leveraging Stock Footage & Images
Leverage DAM to Optimize Re-use and Repurpose of Existing Assets
Assessing Rights Management Implications When Re-Using & Re-Purposing Existing Content
Optimizing Ecommerce Asset Production
Execution of Virtual Events and Product Reveals
Optimizing Creative Service Fees
Planning & Budgeting Longer-Term Production Activity

We recognize that each of us as individuals are dealing with a host of matters both personally and professionally. Therefore, it’s crucial that we work together to each bring our individual skills to bear. Please feel free to reach out to APR and tap into our subject matter experts at any point. Our experts around the globe are ready to support in any way we can.

Above all, stay safe. For a real-time consultation covering all of your COVID-19 production concerns, please send us an email to ProductionHelpline@aprco.com.