Article Contributors
Dillon Shane
Marketing Manager, Writer/Editor
NYC — (15 Oct., 2019) —
Event title: Dynamic Creative Optimization Thinkfast Event: Find out how best to approach DCO
Venue: Splash Worldwide 4 Bryant Park Suite 503 NY 10018
Date and time: 23rd October 2019, Cocktails at 17.30hrs for 18.00hrs start
Splash Worldwide and APR are pleased to announce that they will be holding a Thinkfast event which will take place at 6PM EDT on the 23rd October at Splash’s offices Bryant Park NY.
Splash Worldwide, in conjunction with APR, has just undertaken a major US qualitative research study amongst senior marketing clients and agency leads with the objective to understand brands’ attitudes toward Dynamic Creative Optimization (DCO) and identify key themes that are keeping marketeers awake at night.
You are invited to join us to learn about these findings and discuss the best practices around operationalizing this challenging format. This includes how to create effective storytelling within the constructs of a DCO campaign and how to deliver effective commercial messages while maintaining the integrity of your brand.
About Splash Worldwide
Splash Worldwide (https://www.splashworldwide.com) is a creative technology company that unleashes creativity for everyone, everywhere. With multi-disciplinary insight, creative, production, technology, consulting and innovation teams, we collaborate with clients to create impactful content and distribute it within the right ecosystems. Our offices in London, New York, Portland, Amsterdam, Dubai, and Singapore serve the world’s largest brands and bridge the gap from concept to delivery.
About APR
A global business, with headquarters in Denver, Colorado, Advertising Production Resources (APR) is a creative production optimization consultancy that helps marketers determine how to define a modern creative production eco-system. APR has 200+ experts in 28 countries who partner with global brands, agencies, and suppliers across all content platforms, including TV commercials, online videos, social content, websites, banner ads, apps, mobile content, print and photography, experiential and events. APR is a privately-held woman-owned company made up of 64% women in its workforce and is fully certified by the Women’s Business Enterprise National Council (WBENC) as well as WEConnect International. APR is a faculty member of the Association of National Advertisers (ANA) on the subject of advertising production and an official strategic partner of the World Federation of Advertisers (WFA). For more information, please visit http://www.aprco.com/.
