Scaling Smart: From Insight to Impact with Data Automation

INTRODUCTION

We partnered with a global consumer goods brand to revolutionize their content production ecosystem. Since 2019, we’ve been working closely with this client to strengthen data automation, production governance, offer strategic financial oversight, and drive smarter processes.

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THE CHALLENGES

Imagine spending over 50 hours every month wrangling data. That’s precisely the position a global CPG (consumer packaged goods) company found itself in. With over 10,000 creative assets being localized each year by a variety of agencies, each with its own processes, tracking and analyzing this mountain of data was nothing short of overwhelming. Reporting was manual, inconsistent, and labor-intensive, eating up valuable time and resources.  

This is the story of how one company redefined its operations with intelligent data automation, transforming a cumbersome process into a seamless, data-powered workflow.

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THE SOLUTIONS

Enter APR, with a plan to turn this data chaos into seamless efficiency. Using advanced automation tools, APR designed a process to capture, organize, and analyze the company’s creative production data in real time.  

Our team embarked on a transformative journey, leveraging our expertise to bring order and precision to a complex data landscape. We developed a unified taxonomy that harmonized disparate data sources, creating a seamless and consistent system. Through automation powered by ACERO™, we eliminated the need for manual checks, ensuring unparalleled accuracy and efficiency while seamlessly integrating and analyzing data to produce insightful governance reports. The impact of our work was profound, setting new standards for data management and governance.

This process didn’t just collect data; it transformed it into actionable insights.

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THE RESULTS

With the implementation of the new system, the efficiency of monthly governance reports saw a remarkable improvement. What once required over 50 hours to complete can now be accomplished in just 10 minutes, resulting in an 80% faster reporting process. This significant reduction in time has not only streamlined operations but also allowed us to allocate resources more effectively.

Moreover, the quality of the data has seen a substantial improvement. Through automated validation, we have achieved consistent and accurate data, reducing discrepancies and errors by 60%. This improvement ensures that our decisions are based on reliable information, fostering greater confidence in our data-driven strategies.

Additionally, the reduction in manual tasks has been transformative for our team. By automating routine processes, we have decreased manual labor by 40%. This shift has enabled two of our employees to transition into more strategic roles, unlocking new levels of productivity and allowing them to contribute to the company's growth in more meaningful ways.

Automation turned a tedious, draining process into a strategic advantage. Decision-makers now had immediate access to precise, real-time data, enabling smarter, more impactful decisions about partner performance and cost.

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IMPACT

Labor Efficiency

Time previously spent on manual data entry could now be used in more meaningful ways. The redeployment of team members to strategic positions demonstrated the true potential of automation—not just cutting costs, but elevating people.  

Better Decisions

With faster data access, the company could evaluate partner productivity based on metrics like deliverable volume, project costs, and data quality. This insight empowered smarter partnerships and improved resource allocation.

Higher Accuracy and Standardization

By implementing a unified taxonomy and automated validation, the company achieved unparalleled data consistency across global teams and systems.