APR Appoints Patrick Lafferty as President to Accelerate Evolution as AI-First Marketing Production Advisory

DENVER, CO, Feb. 18, 2026 – APR, the global consultancy that defined the production consulting category, today announced the appointment of Patrick Lafferty as President. In this newly created role, Lafferty will partner with Founder and CEO Jillian Gibbs to drive the company’s next phase of growth, focusing on operational excellence and the integration of data and technology into advisory services.

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Lafferty is a transformational leader with over 25 years of experience scaling integrated marketing organizations and leading change across complex networks. His extensive leadership background includes serving as COO at Acceleration Community of Companies (ACC), CEO North America at BBH, and COO North America at McCann. Earlier in his career, he served as CMO at Travel Channel/Discovery Networks and held key leadership roles at Leo Burnett.

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"Pat’s role is designed to accelerate our evolution, our growth and our operational excellence as we continue APR’s journey to help brands get the most value out of their marketing production ecosystems," said Jillian Gibbs, Founder and CEO of APR. "His leadership style, rooted in collaboration, emotional intelligence, and a passion for innovation, mirrors the culture we cherish at APR. With his guidance, we are poised to strengthen our influence as the world’s AI-first creative production advisory."

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Lafferty joins APR at a pivotal chapter in the company's history. Under the leadership of Gibbs, who coined the term "production consulting" and has successfully run the business for over 25 years, APR has consistently set the benchmark for the global production industry. The addition of Lafferty strengthens APR's ability to provide thoughtful, integrated solutions to clients navigating an increasingly complex creative landscape.

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His role focuses on enhancing APR’s 360-degree content service offerings across video and experiential, AI-everywhere capabilities for our internal teams and clients, and superior data analytics systems to help brands stay ahead of rapid marketplace changes. By delivering unparalleled value to clients through APR’s experienced subject matter experts and best in class data-enabled tools, Lafferty will be instrumental in guiding APR and its clients through their AI-driven content and experiential production roadmap.  

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Media relations:  

APR Communications  

Email: media@aprco.com