AI & Creative Production Fundamentals
Creative production is evolving—and AI is rewriting the playbook. Watch our virtual workshop designed to give marketers and brand leaders a solid foundation in production essentials while introducing the role AI now plays in shaping efficiency, decision-making, and creative outcomes. Whether you’re planning a hero video shoot, managing a global campaign, or collaborating with agencies, this session will equip you with the practical skills and insights to navigate today’s production landscape.
Contributors
.webp)
"The AI training was very enlightening!”
This workshop draws from The Marketer’s Guide to Creative Production, a workbook and go-to resource for marketing production best practices, helping marketers get the most from video, film, and photography shoots while preparing for the future of production.
Watch on demand today:
Part 1:
Part 2:
We help advertisers like you optimize the way you produce content
Reduce costs, streamline production processes, and maximize your returns with the help of our expert advisors
Ready to make the most out of your content supply chain?
Reduce costs, streamline production processes, and maximize your returns with the help of our expert advisors
You might also like
.webp)
APR Expands Global Expertise with Strategic Creative Operations Hires
.webp)
Navigating Influencer Marketing with Strategy, Structure, and Smarter Investments
.webp)
Making sure you're on the right side of legal font use
.webp)
APR Unveils Brand Transformation to Revolutionize Marketing Investment Optimization Across the Global Content Supply Chain
.webp)
Scaling Smart: From Insight to Impact with Data Automation
AI Transformation: Accelerating Growth With Right-fit AI Tools
.png)
Unlocking Influencer Success for a Global Beauty Corporation
.webp)
The Indie Production Advantage Podcast with Jillian Gibbs, On Crossing the Axis with James Keblas
Why Transparency Matters in the Advertising Production Bidding Process
HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Creative Intelligence: Are Your Creative Investments Truly Working?
Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
Using AI For Cost Savings In Creative Production
Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production
Creative Production: Transforming the Ecosystem to Optimise Marketing Investment
Event Production Best Practice: Competitive Bidding
AIs Impact in the Creative & Production Lifecycle
How Brands Can Adapt To A U.S. TikTok Ban: Strategies For Digital Marketing Disruptions
Opportunities & Challenges from the Getty Images and Shutterstock Merger
Navigating the 2024 US Presidential Election and Impact on Creative Production
Navigating the High-Stakes World of Super Bowl® Advertising
Consolidation vs Fragmentation in Creative Production
.webp)
Knowledge Spotlight Content Production 101
2023 CREATIVE PRODUCTION TRENDS WHITE PAPER
PRODUCING COMMERCIALS FOR Super Bowl® & BEYOND
Strategic Executive Producer Case Study
Sustainability In Advertising Production: Are You Doing Enough?
APR White Paper: 2022 Content Creation Trends
Industry Reminder: Set Safety – Best Practices For Ensuring A Safe Production
VIDEO GAMES: HOW CONTENT CREATORS BUILD LASTING IN-GAME EXPERIENCES
How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)
Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow
MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS
DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS
GOOGLE, COCA-COLA, AND ALLSTATE WEIGH IN ON CLIENT IN-HOUSE PRODUCTION TEAMS
Want to learn more?
Get valuable strategy, culture, and brand insights straight to your inbox.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
