Bash Robertson
Managing Advisor – Content Creation (EMEA)
My 9 years with APR have been an amazing educative journey. Learning from our
Brands, our Marketers, our Agency and Production Partners but most importantly,
learning from all the other APR Consultants around the globe, each with their own fields
of expertise. This extraordinary wealth of talent is known as our Hive.

see articles from
Bash Robertson
Perspective
April 23, 2026
Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership
Case Study
April 20, 2026
Defining Decoupling: A Strategic Evolution
Thought Leadership
April 3, 2026
Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Perspective
March 25, 2026
The Great Production Pivot: Navigating the 2026 Global Production Landscape
March 4, 2026
Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Thought Leadership
February 26, 2026