Leaders in Production Consulting
About APR
Advertising Production Resources (APR) is a creative production efficiency consultancy. We advise Fortune 500 brand marketers on how to work more efficiently and effectively with their creative agencies and production suppliers.
Founded Circa 2000
APR’s Founder & CEO, Jillian Gibbs, founded APR in Colorado, circa 2000 after inventing Production Cost Consulting through her work at Unilever and then Molson Coors.
Leading Innovation
APR coined the term advertising production consulting as an evolution from standard cost consulting. Today APR continues to innovate as a leading force in the industry.
A Truly Data-Driven Consultancy
APR leverages ACERO™, our proprietary Content Creation Data & Analytics application, to provide a system of record for content creation investment and activities through our Data Management and Reporting Service. Acero data is used by our APR Advisors to unlock insights for optimization of a client's creative production ecosystem.
Clients in Every Sector
We work with over 400+ client brands across every major sector - including Automotive, Beauty Care, Snacks, Beverages, Technology, QSR, Government, Banking, and many more.
Advertising Production Consultants
Mastery Across Every Production Discipline
Our Subject Matter Experts carry an average of 20+ years of experience in their chosen production disciplines – providing your team with priceless expertise, trainings, best practices, and more.
Does APR Offer Cost-Consulting Services?
Yes, we provide cost-consulting services from “gut-check” bid reviews through full production management.
What Production Disciplines Does APR Cover?
Our consultants provide deep expertise across video, digital, social, print, experiential, gaming, and emerging VR, AR, and AI technologies – including virtual production. For an overview of our production expertise, please request a capabilities meeting.
Can APR Help With Agency Fees?
Yes, APR has extensive experience helping clients optimize their agency fees across creative scopes of work. Combining agency fee data with production investment data allows APR to help clients maximize their content creation investment.
What Kind Of ROI Can You Expect With APR?
APR consistently identifies 15%+ in savings and optimization on the projects that APR oversees. This typically represents 5x to 8X ROI on the client’s investment with APR.
APR's Company Certifications
Certifications & Partnerships
TRACE™ Certified
APR is the only consultancy that is TRACE™ certified for anti-bribery, making us a truly independent advocate having no ties to production vendors or creative agencies.
WBENC Certified
The WBENC (Women's Business Enterprise National Council) nationally recognizes APR as a Women-Owned & Women-Led company.
AdGreen Founding Members
APR is a Founding Member of AdGreen, which provides tools and resources to unite the advertising industry in eliminating the negative environmental impacts of production.
ANA Faculty Member
APR is an esteemed Faculty Member of the ANA, where we provide innovative thought leadership to advertisers around the world.
AdNetZero & GreenTheBid Members
APR is a proud supporting member of AdNetZero and GreenTheBid - initiatives designed to help the advertising industry move toward sustainable practices.
Planet Mark Certified
APR's Planet Mark Certification recognizes our commitment to measure and reduce our carbon emissions, energy & water consumption, travel footprint & waste.
The AIMM Alliance
APR is a proud alliance member of AIMM, led by the ANA. With this partnership, APR hopes to support the movement toward a truly diverse and equitable production industry.
Cyber Essentials
Cyber Essentials is a Government-backed program certifying that APR's data management practices are properly secured against common cyber attacks.
News & Announcements
The creative production ecosystem needs attention
Press Release
DENVER, CO October 5, 2023– APR, a trusted woman-owned business with over 20 years of industry expertise, is proud to announce the launch of ACERO, a game-changing platform designed by experts in production, tailored to empower clients with unparalleled insights to drive significant improvements in production processes, analysis and insights.
2023 CREATIVE PRODUCTION TRENDS WHITE PAPER
Download APR’s 2023 Creative Production Trends white paper to learn about the current trends and game-changers that are affecting the production landscape. As the industry
PRODUCING COMMERCIALS FOR Super Bowl® & BEYOND
Press Release
DENVER, CO October 5, 2023– APR, a trusted woman-owned business with over 20 years of industry expertise, is proud to announce the launch of ACERO, a game-changing platform designed by experts in production, tailored to empower clients with unparalleled insights to drive significant improvements in production processes, analysis and insights.
Contact APR
Speak with an APR Content Creation Advisor
From demo requests to production-related questions, our Advisors are here to help.
